The increasing prevalence of nutritional deficiencies among the world’s population has created lucrative prospects for the global mineral supplements market. Factors such as sedentary lifestyles, unhealthy diets, and irregular intake of meals have negatively impacted people’s immunity. To maintain proper bodily functions, different proportions of vitamins and minerals are essential as their absence can lead to long-term health issues. As a result, the demand for mineral supplements has been consistently rising, especially as people are becoming more aware of the benefits of such supplements. This rapidly growing demand for mineral supplements is also attracting industry leaders in big pharma to invest more in developing advanced mineral supplements. During the forecast period, such a lucrative business landscape is poised to promote profitable partnerships, strategic M&A, and innovative initiatives in the mineral supplements market.

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Promising Health Awareness Influences Consumption of Mineral Supplements

Over the recent past, millennials have become more health conscious which is positively influencing the consumption of mineral and vitamin supplements. At the same time, people have started to exhibit a stronger resolve to build a great physique. This is propelling them to engage in high-intensity exercises while increasing the consumption of various mineral supplements. Moreover, people are also becoming more aware of the complications caused by mineral deficiencies such as fatty liver, weak bones, low immunity, and fatigue. Considering this, the ability of mineral supplements to help in maintaining healthy bodily functions is expected to soar their demand. In the coming years, the combined force of these factors is anticipated to soar the demand for mineral supplements, creating fruitful growth opportunities for the global mineral supplements market.

Positive Demand for Calcium & Potassium Supplements Opens New Revenue Streams

On the basis of supplement type, calcium and potassium have gained significant popularity. Calcium supplements have been attracting higher demand owing to the increasing prevalence of osteoporosis and arthritis among older adults and women. Such chronic bone disorders have created a pressing need for calcium supplements to combat deficiency and reduce the burden of bone-related diseases. These factors are expected to drive the sales of calcium supplements. The mineral supplements Sector is also influenced by the rising demand for potassium. Potassium supplements are beneficial to regulate fluid balance and reduce blood pressure, thus helping to reduce the risk of cardiovascular disorders. Increasing awareness about the benefits of consuming potassium is set to substantially contribute toward generating novel revenue streams in the mineral supplements market. 

Growing Demand for Mineral Supplements Enables Asia Pacific to Gain Market Lead

In the Asia Pacific, the increasing number of people with hormonal imbalances is driving the demand for mineral supplements. Additionally, awareness among millennials about the importance of including supplements in their diet is also contributing to the expansion of APAC’s mineral supplements Sector. In the near future, the rising incidence of mineral deficiency in Asian countries is expected to boost the sales of mineral supplements. Other factors such as a growing consumer, business-friendly policies, urbanisation, and stable economic growth are predicted to provide a positive outlook to APAC’s mineral supplements market.

Major Market Players

Some of the most prominent players in the global mineral supplements market include Glanbia Plc., Omega Protein Corporation, Herbalife International, Abbot, Sanofi, Bayer AG, Koninklijke DSM N.V., Amway, Nu Skin, Bio Botanica Inc., Nestle Health Science, and Biovea.

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