Active and Intelligent Packaging Market

Active packaging is the inclusion of certain additives into the packaging systems with the objective of maintaining the product quality and shelf life of any product. Intelligent packaging systems monitor the condition of packaged food items, providing information about the quality of packaged food during transport and storage. Thus, the use of active & intelligent packaging helps extend shelf life, monitor freshness, display information on quality, and improve safety and convenience. Active & intelligent packaging share is used in food, pharmaceutical, and several other types of products. 

Market Synopsis

According to the MRFR analysis, the Global Active and Intelligent Packaging Market Share size is projected to reach USD 51,239.39 million by 2030 at a CAGR of 9.03%.

The growth is driven by factors such as the growth of the packaged food industry and the increasing use of active and intelligent packaging in convenience stores. However, stringent government norms against plastic packaging are expected to hinder market growth in the coming years. The demand for flexible plastic snack food packaging has decreased considerably in the industrial sectors due to the COVID-19 pandemic. The packaging industry also witnesses a mixed impact owing to the significant changes in the on-premises and off-premises business. The packaging manufacturers supply their products for the packaging of various products in food & beverages. Many food chain outlets, such as cafes and restaurants, are entirely closed in countries across the world, which is negatively impacting the growth of the packaging industry.

Competitive Landscape

The global active and intelligent packaging market share is characterized by players that operate at global and regional levels. The players adopt strategies such as expansions, mergers & acquisitions, and product development to improve their position in the global market. High competition, rapid changes in technology, and availability of integrated solutions by industry participants are the key factors that restrict the market growth. The key vendors covered in the market includes Ball Corporation, Crown Holdings Incorporated, Amcor Limited, Mitsubishi Gas Chemical Company, Graham Packaging Company Inc, W.R. Grace and Company, Constar International Inc. (acquired by Plastipak Packaging, Inc.), Landec Corporation, Ampacet Corporation, and Klockner Pentaplast. The above-mentioned players are dominating the market owing to their diversified product portfolios, vast industry experience, and wide geographic reach.

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Segmentation:

Based on technology:

• Oxygen Scavenger: The purpose of oxygen scavenger is to limit the amount of oxygen that could lead to deteriorative reactions and reduced functionality of various types of products, such as food, metals, and pharmaceuticals. Oxygen Scavengers accounted for the largest market share in 2017 and it is expected to dominate the market again during the forecast period.
• Moisture Absorber: Moisture absorbers maintain stable humidity conditions inside packaging by absorbing excess moisture leaking inside the packing so that the product quality is not affected. Pharmaceutical is one of the primary application areas of moisture-absorbing film.
• Shelf-life sensing: Shelf life sensing indicates whether the packaged product is fresh or has expired and can display the product’s temperature history. Shelf life sensing uses smart and intelligent devices such as RFIDs and sensors in packaging to collect information of the package and its contents about the shelf life parameters.
• Time Temperature Indicator: The time-temperature indicator (TTI) monitors the changes in temperature to which the product is exposed and informs the consumers about the potential risks associated with the consumption of those products.
• Others: Other technologies include emitters, adaptors, and freshness indicators. Emitters and adopters are a type of active packaging technology whereas freshness indicators are an intelligent packaging technology. The adopters are solutions that do not absorb or release substances but cause chemical or biological changes in the packaged product or the inner atmosphere of the packaging. Freshness indicators are used for detecting the production and accumulation of gases in the packaging by ripening and microbiological spoilage.

Based on application:

• Food and Beverage: Food & beverage is one of the largest markets for active and intelligent packaging. Global active and intelligent packaging market helps monitor the condition of packaged food or the food environment inside the package and minimizes the moisture and oxygen level in the packaging, leading to an increase in the shelf life and improving the quality of the packed food and beverage products. Food & Beverages accounted for the largest market share in 2017; the market is expected to dominate during the forecast period.
• Healthcare: The increased use of smart and intelligent devices such as sensors and RFIDs in the healthcare industry is expected to drive the growth of active and intelligent packaging in healthcare applications. Active packaging applications help protect medical products and dietary supplements from moisture and oxygen and increase their shelf life and product quality.
• Pharmaceutical: Advances in the pharmaceutical industry due to growing R&D in the field of medicine is expected to raise their demand during the forecast period. Active and intelligent packaging is witnessing a growing demand for pharmaceutical packaging as the packaging of medicinal products is one of the lucrative businesses.
• Personal Care: Personal care is an expanding segment for active and intelligent packaging. Skincare products require product safety, product information, and long shelf life, which leads to an increase in the demand for such packaging solutions.
• Others: Other applications include consumer goods, retail, and others. The market for active and intelligent packaging has witnessed tremendous growth in the last couple of years across all the applications. Various active packaging technologies are used widely across new and emerging applications.

Based on region:

• North America: North America holds for the largest share in the global active and intelligent packaging market share. The region is one of the earliest adopters of advanced technologies, such as IoT and AI, and is also witnessing increased investments in research and development, with a focus on incorporating innovation in packaging methods. North America accounted for the largest market share in 2017; the market is expected to dominate further during the forecast period.
• Europe: Europe is the second-largest region in the active and intelligent packaging market owing to the increasing demand for sustainable packaging solutions and stringent government regulations regarding the packaging of food and beverage and pharmaceutical products.
• Asia Pacific: The active and intelligent packaging market in Asia-Pacific is growing with the fastest CAGR during the forecast period, 2019–2025. The fast growth in the region is attributed to increasing demand for fresh food, growing consumer awareness regarding food safety, and changing lifestyles and shifting preferences towards ready-to-eat products.
• Rest of the World: The rest of the world has been bifurcated into the Middle East & Africa and South America. The growing demand for interactive and intelligent packaging technologies, increasing adoption of advanced technologies such as IoT and AI, and the growing demand for maintaining the product quality of food and beverage, pharmaceutical, and personal care products are the major factors driving the growth of the active and intelligent packaging market in the region.

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