Market overview:

One of the key factors driving the market growth is a significant increase in the global consumption of alcoholic beverages. Furthermore, rising consumer demand for premium and super-premium beer, particularly among millennials, is propelling the market growth. There is a growing interest in experimenting with various alcoholic beverages served in bars, restaurants, hotels, and quick service restaurants (QSRs). Furthermore, introducing novel flavors such as apple, cheese, blueberry, chocolate, and lemon stimulates growth. Natural and organic ingredients that are free of harmful fertilizers, pesticides, and inorganic chemicals are also being promoted by product manufacturers. Other factors include the proliferation of microbreweries and the proliferation of online retail channels, which provide easy product availability. Other factors, such as the proliferation of microbreweries and the proliferation of online retail channels, which provide easy product availability with a wide range of options, are expected to drive the market even further.

The lager market was worth USD 292.4 billion in 2021 and lager market size is expected to grow to USD 400 billion by 2030, with a CAGR of 3 percent from 2022 to 2030. 

Market segmentation:

The analyst analyses the key trends in each sub-segment of the global lager market, as well as forecasts at the global, regional, and country levels from 2022 to 2030. The market has been segmented by region, product, and distribution channel.

In terms of product:

• Standard
• Premium

In terms of Distribution Channel Breakdown:

• On-Trade
• Supermarkets
• Hypermarkets
• Others Specialist Retailers
• Convenience Stores

Regional analysis:

North America is the leading regional market due to the region's major competitors. Lager is popular in this region because it varies by country and has distinct flavors. Furthermore, luxury items such as beer are attracting new customers. To make lagers more appealing to millennials, fruit pulp is being added to lagers in France, Spain, Italy, and Germany, among other countries. Lager consumption has grown in the Asia Pacific region as local consumers began to value and seek out beverages that would help them unwind. More lager brands are consumed as disposable income rises, resulting in increased sales of domestic and imported lagers. Aside from growing market demands and population interests, societal standards are shifting due to exposure to modern society, which influences customer preferences for lager over other alcoholic beverages.

Recent developments:

There are several global and local players in the lager market research report. Tier-1 and tier-2 players have spread their product portfolios across the globe. Due to product differentiation, financial stability, strategic developments, and diversified regional presence, companies such as Founders Hill Brewing Co., Carlsberg A/S, LLC, Diageo Plc, Anchor Brewing Co. and Lakefront Brewery Inc are some of the key players dominating the global lager market. The participants are concentrating their efforts on R&D. Furthermore. They pursue strategic growth initiatives such as expansion, product launches, joint ventures, and partnerships to strengthen their market position and gain a large customer base.

Anheuser-Busch InBev, LLC, Founders Hill Brewing Co., Diageo Plc, Carlsberg A/S, Lakefront Brewery Inc, Anchor Brewing Co., and others are major players in the global Lager market.

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