Cloud emerges as a good to go option for every industry. This technology penetrates all the primary sectors and gets into the media and entertainment industry too. We can’t say that all the media companies have adopted cloud yet some companies have adopted it and stand straight as an exemplar to the fellow companies.  There is a big shift in the way the companies deliver content to the users 

Why does the media industry need cloud? 

Media and entertainment industry is kept on evolving and transforming its dimension in a certain period of time. Once people only relied on theatres to watch movies, now OTT platforms enable users to watch any movies at any time. 

For instance, consider Netflix, The well-known OTT platform. Just think about the number of movies, series and documentaries, Pity hard to count, isn’t it? But its users can access any format of video on any devices at any time. How come it is possible! 

The cloud! Yes, Netflix adopts AWS cloud infrastructure to streamline its operation. OTT Sector is resource intensive and they can’t do more with on-data premises infrastructure.   

When clouds are giving more, why do they limit themselves with the outdated server infrastructure. 

Benefits of cloud computing for media companies 

Faster time to market 

Media firms can easily launch new services thanks to the Cloud, which has emerged as a key competitive advantage for competitors in the sector. By processing huge content files and formats in the Cloud, highly scalable and secure on-demand services speed up content production and shorten workflow intervals. Mediacorp, Singapore's largest media firm, recently underwent the digital transformation of its broadcast operations employing Cloud technologies to manage hundreds of video file workflows end-to-end, including ingest, transcoding, and delivery, across Cloud and on-premises systems. It allowed Mediacorp to deliver content across its 35 brands for TV, radio, and OTT systems while orchestrating workflows and offering a centralized view and control point. 

Global distribution 

Many sizable OTT platforms operate in the cloud and use content delivery networks to provide video to viewers (CDNs). Demand can be unexpected if you're working with multiple regions. However, you may grow delivery on the cloud without over-provisioning to meet shifting demand. Additionally, you may use it to stream live, broadcast-quality material and channels online (as several providers do for major sports. 

Streamlined Content Delivery 

Workflows that are cloud-based help speed up the supply chain. This is so that content can be accessed directly by software and users without a chain of distributors once it is in the cloud. In order to disseminate breaking news or a game-winning goal with all distribution channels in close to real time, this can be very helpful for news broadcasting and live sports. Even better, consider automating the procedure. 

Broadcasting 

Finally on the increase is cloud-based channel playout and linear channel originating. The ability to move live streams into, around, and out of the cloud has been made possible by protocols like RIST, SRT, and Zixi, together with ever increasing connectivity and bandwidth. Warning: connection is still a topic that needs to be addressed 

Better Collaboration. 

More collaborative workflows are made possible by the cloud, particularly in the creation of content. Software as a Service (SaaS) technologies for collaborative document editing, file storage, and resource planning have been effectively adopted by many producers. They don't need much training to start enjoying a great user experience. 

Secured Remote work 

It is commonly known that the cloud, in conjunction with expensive collaborative technologies, makes it possible to work remotely and on the go. Applications, data, and devices used by your employees will also be protected by strong cloud security solutions. Employees can safely access their tools and resources anytime they need to thanks to technologies like single sign-on and multi-factor authentication (MFA). from any location. 

Cost Optimization 

Media businesses and broadcasters have been forced during the past few decades to manage their production expenses and delivery of digital content within the same budget constraints, which is highly challenging in this period of expanding the economy. In addition, traditional approaches and antiquated technology are long past their prime, and cloud computing is the ideal replacement because it is both reliable and cost-effective. 

Scalability 

Cloud computing offers simply unequalled scalability. Cloud computing is available to assist any M&E organization that requires a significant number of processing and networking resources to manage workload fluctuations, which may include some shows or live events. The scalability of cloud computing is simply unparalleled when compared to other technologies, and it gives businesses the flexibility to instantly scale resources up or down as needed. Additionally, geographic restrictions are no longer an issue thanks to cloud computing. 

The way to Cloud 

The process of moving your data to the cloud is known as cloud migration. With proper cloud migration strategy, you can transfer all your data successfully to the cloud. Businesses should also be ready for the changes that the cloud brings in. Once you switch to the cloud, everything changes from business practices to relationships. You can manage everything under this one roof.  

Many businesses still hesitate to move towards cloud thinking that it is a complex and tedious process. With Managed cloud service providers, you can shift your data and monitor the cloud infrastructure without any hurdles.  

If you are running a media company then you can get AWS Media Services from managed cloud solutions providers. Assisting with AWS Data Migration Service Providers would be the right thing to get started with. At first, they analyze your business needs and requirements and craft a cloud migration strategy. Once your data has moved to cloud, they take complete responsibility and monitor the cloud infrastructure round the clock. 

Conclusion 

There is no shortage of stars in the media sector, hereafter there will be more clouds! Slowly and steadily the world has started to adopt cloud computing. By following the footprints of big players in the industry, many startups have realized the importance of cloud computing and are growing along with it. Many more technologies will come and go but clouds are destined to stay forever.