In this interview, you’ll have the opportunity to gain valuable insights from Brooke about how to effectively leverage technology to drive marketing success.

Are you struggling to keep up with the latest martech trends and innovations? Do you find it challenging to effectively leverage technology to drive your marketing strategy and achieve your goals?
You’re not alone. The martech landscape is constantly evolving, and it can be overwhelming to navigate without the right guidance and expertise. But fear not, because we have just the person to enlighten you.

Meet Brooke Cunningham, Chief Marketing Officer at inRiver, a leading product information management (PIM) company. With decades of experience in marketing and technology, Brooke is a true martech guru and has helped numerous organizations transform their marketing operations for success.
In this interview, Brooke will share her insights and expertise on a wide range of martech topics and also share her greatest learnings so far including wise words for budding entrepreneurs.
Scroll through to read it all!

Brooke, please introduce yourself to our audience. Give us a brief overview of your career trajectory so far.
As inriver expands our presence globally and, in particular, the US market, I’m thrilled to join the company as CMO.

I’ve dedicated my career to driving business growth for data-related software companies. Before inriver, I was most recently Chief Marketing Officer of Datto, a security and IT vendor for MSPs to service SMBs that was successfully acquired for $6.2B. Before that, I held senior leadership positions at top software vendors, including Splunk, Qlik, and SAP.
At Splunk, I helped grow the company’s revenue from $650M to more than $2.5B by maximizing the value of partner ecosystems. I look forward to applying my experience in building for scale across the entire go-to-market, and specifically, in building integrated marketing models that leverage the value of partner ecosystems to fuel inriver’s growth.

Tell us about inriver and its solutions that are transforming businesses.
inriver is a software company that powers the entire product journey with revenue-driving product information management (PIM) across every customer touchpoint. Our configurable PIM solution, with built-in digital shelf analytics and integration capabilities, connects to an organization’s digital ecosystem with flexibility and ease so it grows as the company grows.
For digital commerce brands, product information is like an organization’s front door. Our customers need to manage ever-changing requirements and deliver essential product information, such as SKUs, product descriptions, multimedia, reviews, and more. And there are more demands to have accurate product data than ever before. inriver provides B2B and B2C enterprises with much-needed PIM solutions that support the entire product cycle, from sourcing to decommissioning and every stage in between.

The company recently marked 125% growth in existing customer accounts and notably added 12 new logos in companies with over $1B in revenue across industrial manufacturing, branded manufacturing, and retail. I’m excited to join inriver at such a pivotal time.

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