Modern technology has greatly furthered the advertising industry overall. How are organizations leveraging it to improve programmatic advertising?

1. Can you please tell us about yourself? How did you get into working in technology?
   I am a native Californian and one of 8 children. I have always had a passion for science and technology. I started in healthcare, and in 1999 I decided to switch to tech from the healthcare/pharmaceuticals industry. Tech was blowing up, and it was clear to anybody that tech was going to be the driving economic force of the coming years.
2. Can you give us a brief of your career before Frequence?
   I started in the healthcare industry and worked for Merck, Collagen, & Wesley Jessen. Around 1999/2000 I joined my first technology startup QuinStreet, worked there for 12 years and was part of the team when it went public. It’s still public today, with a lot of great former colleagues.

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I wanted to do another startup after QuinStreet, so I went to a big data company called TellApart that was acquired. In my search for my next company I met the founders of Frequence. I joined later that year, in 2014, and have been on this fantastic journey in media technology ever since.

3. Could you tell us about Frequence and how has the company evolved over the last few years?
   Frequence was started with a passion to build technology to leverage and improve programmatic advertising for media companies and their local advertisers. We have evolved from our bootstrapped, humble beginnings to a company with over 350 employees servicing media companies in cable, broadcast radio and television, print and out-of-home.