In the next few years, artificial intelligence (AI) is going to take over many aspects of marketing. From personalized ads and customer service to predictive analytics and content creation, AI will change the landscape of marketing as you know it. If you are a marketer, you should start getting familiar with AI now so that you can be ahead of the curve in 2023. Learn how to incorporate it into your campaigns.

As technology continues to evolve, marketing strategies must adapt to keep up with the times. AI marketing is one of them. It has been transforming businesses for the past few years and will continue to do so in 2023. According to statistics, the market for artificial intelligence (AI) in marketing was worth $15.84 billion last year.

Its value is expected to be worth more than $107.5 billion by 2028. So, whether your business is only getting started or looking for ways to explore new opportunities, taking advantage of what AI offers can be invaluable. Let’s take a closer look at how you can get started with it.

What is AI Marketing?

AI marketing is an innovative and rapidly growing technology that seeks to optimize the customer experience by leveraging artificial intelligence (AI). By analyzing and assessing customer data, AI marketing can deliver personalized content that is tailored to the individual. This content may include:

• Tailored product recommendations;
• Discount offers;
• Special newsletters catering to the customers’ interests and needs.

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