Integration of AI and Voice Assistants in Automotive Infotainment Systems

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The term "automotive infotainment" refers to the entire collection of innovative technologies that are integrated into automobiles and provide connectivity, entertainment, information, and communication services. The entire system uses audio/video (A/V) interfaces, keypads, touchscreens, and other types of devices to transmit entertainment and information to the drivers and passengers. Modern infotainment systems provide Wi-Fi, Bluetooth, interactive speech recognition, live media streaming, and smart technologies for mobile integration.

According to MRFR analysis, the global Automotive Infotainment Market is expected to register a CAGR of ~8.51% from 2022 to 2030 and hold a value of over USD 48.2 billion by 2030.

Regional Analysis

The market for automotive infotainment is now led by North America and will remain so during the assessment period. The economy of North America is developed, and substantial investments are being made in the rapidly growing car sector. Additionally, factors including increasing demand for automobiles, significant investments in advancing technology, and the availability of a wide range of cutting-edge infotainment gadgets encourage market progress. North American automotive infotainment is dominated by the U.S. in terms of value.

Automotive Infotainment Market Demand and Growth:

The demand for automotive infotainment systems has been steadily growing in recent years due to increasing consumer demand for advanced in-car entertainment and communication features. The integration of new technologies such as connected car services, artificial intelligence, and voice recognition has further fueled this growth. The growth of the market is also driven by the increasing adoption of connected vehicles, the growth of the automotive industry, and the increasing purchasing power of consumers.

Moreover, the COVID-19 pandemic has accelerated the adoption of automotive infotainment systems as consumers have shifted their focus towards more in-car entertainment options while spending more time on the road. The market is expected to continue growing in the coming years with advancements in technology and increasing consumer demand for advanced infotainment features.

It is estimated that the global automotive infotainment market will grow at a significant CAGR (Compound Annual Growth Rate) during the forecast period from 2023 to 2030. The market is expected to be driven by the increasing demand for advanced infotainment features, the growth of the connected car market, and the increasing use of artificial intelligence and voice recognition in infotainment systems.

Market Segmentation                                                                   

The Global Automotive Infotainment Market has been segmented into Operating System

Based on Operating systems, the market has been segmented into QNX, Linux, Microsoft, and Others.

Key Players

Some of the key market players are Continental, Alpine Electronics Inc, Harman International, Pioneer Electronics, Panasonic Corporation, DENSO Corporation, Garmin Ltd, Delphi Automotive, KENWOOD Corporation, ALLGo Embedded Systems Pvt. Ltd.

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