The Retargeting Software Market was valued at 1.9 billion in 2022 and is expected to grow at a steady rate of around 15.23% in the forecasted period (2023-2030). Owing to the increased competition as with more businesses shifting their focus to digital marketing, the competition for customer attention has increased significantly therefore adding values to the market. Moreover, the use of advanced technologies like AI and machine learning algorithms enable more accurate targeting and better ad placement, further increases the demand for retargeting software. These advancements allow businesses to create more sophisticated and effective campaigns, ultimately leading to increased brand awareness and revenue growth. For instance, 91.6% of Fortune 1000 companies have plans to invest more in big data and AI initiatives.

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Some of the recent developments are:

In December 2023, to expand accessibility for self-service buying on YouTube ads, Google have rolled out a streamlined method for purchasing reserved media through Google Ads. With this update, advertisers can seamlessly reserve their desired inventory and create effective video campaigns with greater ease.

In October 2023, OpenX partnered with Cedara to offer a comprehensive programmatic campaign emissions solution, making it the first ad tech platform to do so. This collaboration will enable OpenX to provide its clients with detailed insights into the environmental impact of their advertising campaigns, allowing them to make more informed decisions about their marketing strategies and reduce their carbon footprint.

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Conclusion

The retargeting software market is expected to continue growing as businesses seek to personalize their online advertisements and reach their target audiences more effectively. To remain competitive, providers are focusing on user experience, data analytics integration, and emerging technologies like machine learning and AI. According to the UnivDatos Market Insights, “Retargeting Software Market” report, the global market was valued at USD 1.9 billion in 2022, growing at a CAGR of 15.23% during the forecast period from 2023 - 2030 to reach USD billion by 2030. 

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