Market Overview

Electric Toothbrush Market is Expected to Register a CAGR of 7.2% to Reach USD 3,852.2 million by 2030.

Market Dynamics

The usage of an electric toothbrush contributes to the health and cleanliness of the gums, teeth, and tongue. The rotating head of the toothbrush enables the bristles to properly clean all areas of the mouth. The electric toothbrush's capacity to eradicate bad breath and combat gum disease and gingivitis is projected to drive the electric toothbrush industry's growth. Demand for various personal care products has already grown in a number of nations prior to the lockdown. The primary driver of the Global Market was the desire to avoid infection by the Coronavirus. The growing awareness of the importance of oral health and cleanliness is a major driver of the electric toothbrush market. The increase in people's disposable income in developing countries will further drive the expansion of the electric toothbrush sector. Increased prevalence of oral disorders and oral health issues would also contribute to the market's expansion. The growing popularity of electric toothbrushes among mentally handicapped individuals and the geriatric population will fuel the Global Market's growth.

The growth in adolescent knowledge of oral hygiene is a significant business opportunity for the electric toothbrush market share to grow. The electric toothbrush's premium applications, such as gum massaging and teeth whitening, are likely to generate profitable chances for the global market's growth. Adoption and integration of innovative technologies will continue to generate new prospects for the worldwide market's growth and progress.

However, the global market suffered a considerable reduction as a result of global lockdowns and shutdowns. The market's main companies are pursuing methods that will boost the electric toothbrush market's income even further.

Competitive Dynamics

The leading players of the electric toothbrush market are Colgate Palmolive Co. (New York, U.S.), FOREO (Sydney), Mouth Watchers (U.S.), Church and Dwight (U.S.), JSB Healthcare (India), Panasonic (Japan), and Oral - B (P and G) (U.S.).

Segmental Analysis

The market for electric toothbrushes is classified by product type, technology, end user, movement speed, and geographical location.

The electric toothbrush market report is segmented by product type into rechargeable and battery toothbrushes. The rechargeable toothbrush dominates the global market.

The global market for electric toothbrushes is divided into two segments based on technology: vibrational electric toothbrushes and rotating electric toothbrushes. Rotation toothbrushes dominated market growth due to their superior plaque and gingivitis removal capabilities when compared to sonic toothbrushes. The vibration category is also expected to increase at a profitable rate throughout the forecast period, owing to the high amount of vibration offered by sophisticated electric toothbrushes.

The electric toothbrush market is segmented into two segments based on end users: children and adults. The adult category has amassed a commanding lead in terms of worldwide market share.

The electric toothbrush market is segmented into two segments based on movement speed: sonic and power.

Region Overview

The geographical regions analysed from the perspective of the electric toothbrush market trends are South America, North America, Asia Pacific, Europe, and the Middle East & Africa.

The Asia-Pacific electric toothbrush industry is booming, as electric toothbrushes have acquired appeal for their superior oral cavity cleansing. The Asia Pacific region is also predicted to experience considerable growth throughout the forecast period, owing to the rising prevalence of oral problems. Additionally, the market is growing due to an increase in disposable income in this region and an increase in the prevalence of dental caries. Early adoption of developing technologies and the existence of significant analytical vendors would consolidate the economy's majority of profits.

North America dominates the global market, owing to the region's increased awareness of the product.

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