The Food and Agriculture Organisation of the United Nations (FAO) anticipates a 6.3% rise per annum in the production of green tea. The amplified consumption of food and beverages comprising high quantities of antioxidants is propelling the production and manufacturing of products including green tea. Such positive trends are extending the ambits of the global green tea market , creating favourable growth prospects. The consistent uptick in the consumption of green tea can be attributed to the rise in the health-conscious population and growing awareness of health benefits apropos to antioxidants. Green tea essentially serves as a dietary supplement that facilitates improved mental alertness, relieves digestive symptoms and headaches, and promotes weight loss. Against this backdrop, the global demand for green tea has risen at a record pace.Underpinning this rise is an ever-growing uptake of beverages enriched with antioxidants.

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Health Benefits Apropos to Uptake of Antioxidant Enriched Food & Beverages Bodes Well for Green Tea Market

Antioxidants are highly capable of curtailing the percentage of toxins in the human body. This ensures improvements in cardiovascular health and modulates the burning of fats. The consumption of antioxidants significantly augments the rate of response to mental and physical stress, promoting good mental health. Recent research by the India Tea Association highlights that the uptake of green tea can minimize or alleviating the risk of developing breast, prostate, and oesophagus cancer. With the rising incidence of such diseases and lifestyle disorders and the growing geriatric population, the demand for green tea has risen on the global front. As individuals are realising the importance of healthy diet and lifestyles, the global green tea market is set to make strides towards robust growth in the upcoming years.

Accelerated Demand for Functional Nutrition to Extend Green Tea Market Growth Trajectory

Recent years have witnessed significant transitions towards the consumption of functional and nutritious food and beverage products. With health and wellness as the prime focus, people are actively incorporating nutrient-rich products into their diets. Tailwinds are anticipated for on-the-go nutrition and demand for functional beverages. Such a scenario is having a concurrent rise in the consumption of green tea owing to its anti-ageing properties and ability to remove dead cells. In addition, green tea enhances the functioning of the overall body, promoting good health. That said, the growing inclination towards convenience food and beverage products including high nutritional value is assuring influential growth across the global green tea sector.

 Desirable Green Tea Industry

Asia Pacific is projected to stay at forefront of the green tea market amid the rising prevalence of lifestyle disorders in the region. According to Asian Development Bank, the obese and overweight populace accounts for almost 1 billion in the Asia Pacific. Awareness of health benefits associated with the consumption of green tea and growing lifestyle disorders are steadily increasing the demand for green tea. The growing geriatric population coupled with the demand for healthy food items that promote the reduction of excess fats and toxins are spearheading growth across the green tea industry.

Major Market Players

Some of the key market players operating at the forefront of the global green tea market include Unilever, Numi Inc., Hankook Tea, ITO EN, Associated British Foods Plc, Tata Consumer Products Limited, East West Tea Company LLC, and The Begilow Tea Company.

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