Market Scope

Pasta sauces market could record a significant growth rate between 2020 and 2027, believes Market Research Future (MRFR).

Major Boosters and Deterrents

With more and more people traveling around the world, exposure to new cuisines has become the latest norm. This results in a highly homogeneous palate, partly due to developed nations loosing cultural distinction in line with growing availability of ethnic food items. Moreover, the extensive culinary applications of pasta sauces and their surging use as food accompaniments has placed the global market on an upward growth trajectory.

Rapidly soaring number of hotels as well as quick-service restaurants favors the worldwide market. Urbanization has prompted consumers to increasingly opt for cross-regional dishes, leading to change in tastes and preferences. Evolving demographics in emerging nations and the robust growth of the foodservice sector as well as retail industry should enhance the market size in the upcoming years.

Eminent Firms

Mizkan Co.(Japan), Barilla S.p.A.(Italy), Mars Incorporated (US), ConAgra Foods, Inc.(US), The Kraft Heinz Company (US), Amy's Kitchen (US), Newman Own Co.(US), B&G Foods Holdings Corp.(US), Premier Foods PLC (UK), Campbell Soup Company (US) are the key pasta sauce market players profiled in the MRFR study.

Segmental Review 

The pasta sauces market, with respect to product type, caters to pesto-based sauces, tomato-based sauces, bolognese sauces, alfredo-based sauces, and more. The tomato-based sauces types are marinara sauce, traditional sauce, and others. There are various tomato-based pasta sauces sold in the global market, including tomato garlic pasta sauce, tomato basil pasta sauce, keto marinara, garlic marinara, as well as tomato roasted garlic pasta sauce. These types of tomato-based sauces are extremely popular among consumers, giving a significant boost to the segment.

The category-based segments in the pasta sauces market report are conventional, along with organic. The organic segment shall obtain the highest CAGR in subsequent years, given the rising preference for natural plant-based ingredients in products among consumers.

The packaging type-wise segments are cans, pouches, bottles & jars, and others.

The distribution channels that sell pasta sauces can be store-based, as well as non-store based. Store-based channels can be distributed into convenience stores, supermarkets & hypermarkets, and others. The online stores can expect to chart the fastest growth trajectory at a rate of 4.2% between 2020 and 2027. Majority of the e-commerce sites feature virtual assistants that offer automated answers to every query from the customers. The chatbots help sort out issues with regard to the product or other services. This helps bolster the appeal of non-store-based or online distribution channels among consumers.

Regional Insight

Europe has taken the lead in the global industry, with the growth primarily tied to the emerging snacking trend among consumers in the region. Surge in snacking and product innovations by leading brands have given a significant traction to the market. Time-pressed consumers are increasingly buying food items that are prepacked and are ready to eat, which fosters the demand for pasta sauces. Fast paced lifestyle and the high awareness level regarding the products backed by promotional campaigns and advertisements also create favorable avenues for the pasta sauces industry in the region.

The APAC market is one of the fastest emerging revenue pockets for pasta sauces. The demand for these food products is extensively high in Japan, China, along with numerous South-East Asian nations, giving way to attractive opportunities for global companies. Mounting prevalence of busy lifestyle, rising penetration of several e-commerce channels, and the emergence of standardized and organized channels should ensure considerable gains in the following years.

Latest Updates

February 2022

Heinz introduces a series of pasta sauces in seven varieties. The different flavours are tomato-based and comprise Sundried Cherry Tomato & Basil; Tomato Sauce for Bolognese; Mascarpone & Grana Padano cheese, and Tomato & Chilli; and Tomato. The pasta sauces are developed in Italy contain no sugar, and will be the first-ever pasta sauces to be under the Heinz brand.

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