Market Scenario

The energy drinks market is one of the most rapidly growing beverage segments in the world. There has been an exponential growth in demand for energy drinks in recent years due to the increased awareness of their benefits among consumers.

Energy drinks are beverages that contain a mix of stimulants, such as caffeine, taurine, and other ingredients such as vitamins, guarana, and ginseng. These drinks are designed to provide a short-term boost of energy, alertness, and focus. They are popular among athletes and students who need a quick pick-me-up.

The global energy drinks market is expected to reach a value of USD 86.06 billion by 2027, growing at a CAGR of 9.3%. The growth of this market is mainly attributed to the increasing demand for energy drinks among the sports enthusiasts, the growing number of health-conscious consumers, and the increasing number of young adults who prefer energy drinks over other beverages.

Energy drinks are available in various flavors and sizes, including cans, bottles, and pouches. The key players in the energy drinks market are Red Bull, Monster, PepsiCo, and Coca-Cola. These companies are focusing on product innovation and marketing campaigns to gain a competitive edge.

Market Segment

The segment analysis for the worldwide energy drinks market is based on distribution channel, type, and packaging.

The type-based segments of the energy drinks market are alcoholic and non-alcoholic. The non-alcoholic segment can thrive in near future. The alcoholic segment can register healthy CAGR in the forecast period. The other segment can register decent expansion pace for the forecast period.

The packaging-based segments of the energy drink market research are cans, cartons, and bottles among others. The bottles segment can secure significant share of market in the review period. The can segment can expand at high pace by 2027. The change in preference of consumers towards packaging for single-serve and hike in sales of cans can cause the market upsurge.

The distribution channel-based segments of the energy drink market are vending, supermarkets, convenience store, sport nutrition chains, drug stores, and mass merchandiser among others. The Supermarkets segment can secure the major market share in developing economies. Sports nutrition chains can thrive in near future.

Regional Analysis

In regional progress of energy drink market is assessed across Europe, North America, Asia-Pacific, and the Rest of the World.

Europe energy drink market report can surge in the forecast period across 2018 to 2027. The expansion of energy drinks market in the European region can be attributed to different causes, such as; increase in cognizance about health and fitness, and rise in preventive health care measures. The expansion of geriatric and obese populace can impact the competition and demand of consumers. Innovations in health club and rise of spa market in recent years can favor regional market. In North America, inactive and stressful lifestyle of several people are creating the need for join health clubs. Thus, can encourage the demand for energy drinks that can support regional market expansion. In Asia Pacific, improvements in the living standards of people and surge in awareness about their health can impact the market rise. The market for sports nutrition can thrive in Japan, Australia, and other regions of APAC that can favor expansion of the global market.

Key Players

Rockstar, Inc. (U.S.), Arizona Beverages (U.S.), Lucozade (U.K), Red Bull GmbH. (Australia), PepsiCo. Inc (U.S.), Taisho Pharmaceutical Co Ltd. (Japan), Monster Beverages Corporation (U.S.), Amway Corporation (U.S), Coca-Cola Company (U.S.), and Living Essentials LLC (U.S.) are some top-notch in the global key energy drinks market players that are listed by MRFR for research.

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