Diesel Exhaust Fluid (DEF) or AdBlue is an aqueous solution of urea, effective in reducing Nitrogen oxide emissions. It is a popular fluid mix for diesel and gasoline fuel-based vehicles. Diesel exhaust fluid is extensively used in selective catalytic reduction (SCR) and exhaust gas recirculation (EGR) to reduce the emission of nitrogen oxides.

The exhaust gasses are treated with DEF in the exhaust pipe and then converted in the catalyst into Nitrogen (N) & water (H2O). This system in vehicles is called selective catalytic reduction (SCR). With the recent introduction of VI vehicle emission standards (auto fuel emission norms), there would be a massive demand for diesel exhaust fluid, witnessing dramatically increased usages of AdBlue.

Resultantly, diesel exhaust fluid is already a well-established market. According to Market Research Future (MRFR), the global diesel exhaust fluid market is projected to garner a valuation of USD 30,643.9 million by 2028, growing at 8.4% CAGR during the forecast period (2019–2028). In 2018, the AdBlue market valuation had reached USD 13,676.7 million. Passenger vehicle (PV) is the largest segment in the automotive market.

Governments of countries across the globe accentuate CO2 emission values. Simultaneously, rising sales of diesel-powered diesel vehicles, such as SUVs & MPVs, and the sedan segments, including luxury vehicles, boost the market size. Diesel vehicles emit less CO2 than their gasoline counterparts; however, in the SUV segment, the diesel option emits more.

The average diesel vehicle emits more CO2 than the average gasoline vehicle. With the introduction of VI norms, automobile companies are implementing several technical changes in diesel vehicles. They are provisioning for fitting diesel particulate filter, selective catalytic reduction (SCR), and exhaust gas recirculation (EGR). Stringent NOx emission standards for commercial truck engines and off-road engines propel the market growth.

On the other hand, fluctuating prices and the demand-supply gap in raw materials required for AdBlue production are the major factors impeding the growth of the global DEF market. Nevertheless, the rising adoption of embedded selective catalytic reduction (SCR) technology by engine makers would support the market growth throughout the assessment period. Also, the increasing governmental focus on reducing carbon emissions and air pollution caused by a diesel engine would create a substantial demand for AdBlue.

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Global Diesel Exhaust Fluid Market — Segments

The DEF market analysis is segmented into two dynamics;

By Technology: Diesel Exhaust Fluid (DEF/AdBlue/SCR Technology), Other Emission Control Technology, Lean NOx Trap (LNT), Exhaust Gas Recirculation (EGR), Diesel Oxidation Catalyst, Others (Diesel Particulate Filter (DPF), Diesel Oxidation Catalyst (DOC), Lean NOx Catalyst (LNC))

By Regions : Europe, Americas, Asia Pacific, and the Rest-of-the-World.

Global Diesel Exhaust Fluid Market — Competitive Analysis

Highly competitive, the DEF market appears stable as far the eyes can see, with just a handful of players forming a competitive landscape. Although less in numbers, these players are fervent and well-established in their core businesses. To gain a larger competitive share in the market, these players incorporate strategic initiatives such as mergers & acquisitions, partnerships, collaboration, product launch, and expansion.

Industry players make substantial R&D investments in developing innovative AdBlue available at affordable costs. They form strategic partnerships to gain a larger competitive share in the market.

Major Players:

Players leading the global DEFAdBlue Industry Applications include Yara (Norway), BASF SE (Germany), Mitsui Chemicals Inc (Japan), and Viscol.co.za (Republic of South Africa), BP p.l.c (UK), Engen Petroleum Ltd (South Africa), Nissan Chemical Corporation (Japan), Borealis AG (Austria), GreenChem (Netherlands), Royal Dutch Shell PLC (The Netherlands), NOVAX Material & Technology Inc (China), and Adeco doo (Siberia), among others.

Industry/ Innovation/ Related News

January 20, 2020 — — Indian Oil Corporation Limited, a leading global oil & gas company, announced the signing of an agreement with Cummins Technologies India Pvt. Ltd. to bulk supply its Diesel Exhaust Fluid (DEF) — IOC ClearBlue, Cummins’s advanced engines with SCR (Selective Catalytic Reduction) systems. Cummins Technologies is a leading global manufacturer & distributor of exhaust after-treatment systems & components for high horsepower engine markets.

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