As advertising evolves, companies are seeking new ways to connect with consumers in an engaging and impactful way. With so many options available, it can be difficult for brands to cut through the noise and capture the attention of their target audience.

Today, we have the pleasure of speaking with Maria Teresa Hernandez, VP of Brand Partnerships at Mirriad. With over a decade of experience in marketing and advertising, Maria Teresa has a wealth of knowledge and insights into the world of MarTech.
In this interview, we will explore how Mirriad is using cutting-edge technology to revolutionize the way brands connect with consumers. Maria Teresa will share her expertise on the latest trends in MarTech, as well as discuss the unique challenges and opportunities that arise when working at the intersection of technology and advertising.
Join us as we dive into the exciting world of MarTech with one of its foremost experts, Maria Teresa Hernandez!

Maria, please brief us about yourself and your career so far.
I started my career in music right after grad school at CMN (Cardenas Marketing Network), which at the time was the top Hispanic event production company in the world. They worked with some of the biggest Latin talents like Juanes, Marc Anthony, and a Boriqua rapper named Ramon Ayala now known as the global superstar Daddy Yankee. I ran Brand Sponsorships for the company, connecting major advertisers to Latin talent. This role was my first real intro to the world of marketing, which is what I got my master’s degree for, but I ended up falling in love with selling.

From CMN, moved on to become VP of Sales for one of the biggest media agencies in the world under IPG Media brands. After that, I was with Bill Gates’ entertainment company called BEN (Branded Entertainment Network) as a VP, Brand Partnerships leading product placement sales.

Today, I lead Brand Partnerships at Mirriad, an ad tech platform that virtually inserts advertisers into targeted TV, Streaming, Digital, and Music content. I was also recently promoted to head up Mirriad’s Multicultural Marketplace, an aggregate of diverse content owners and creators that enables brand access into their programming via virtual integrations, creating entirely new revenue streams for the BIPOC media community while also providing a new pipeline of in-content ad inventory for advertisers.

What excites you about your new role as the Head of Multicultural Marketplace and SVP of Brand Partnerships at Mirriad? What growth plans do you have for the company?
I love that I’m able to position this groundbreaking new ad format front and center for our industry to tap into, while also being a driver in bridging the longstanding media gaps in our industry. This is all possible through the creation of Mirriad’s Multicultural Content Marketplace, a breakthrough solution that creates opportunities for brands to scale their multicultural in-content campaigns while also generating a new revenue stream for diverse publishers and content creators who historically have been overlooked.

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