Google has recently introduced a new feature called continuous scroll, which allows users to scroll through the search results page without having to click on the next page. 

While this may seem like a small change, it could have significant effects on user engagement and the way we look at SEO. According to the Top SEO company Auckland research, we will discuss how Google’s continuous scroll can impact SEO.

Increase in bounce rates

Google’s continuous scroll is a user interface that allows users to scroll down the page without clicking on the next page. 

This reduces the number of page views and bounce rates, which are important metrics for SEO. As per SEO company Auckland, it's not good for SEO because it makes it hard to track how many pages a user visits when they use this feature.

Difficulty in tracking page views

It's difficult to track page views and user engagement, which can affect your SEO.

Continuous scrolling makes it hard to determine the number of pages viewed by a user on your website. This can make it difficult for you track conversions or other metrics in Google Analytics that require knowing how many times someone has clicked through from one page to another.

Impact on internal linking

Internal linking is one of the most important factors in SEO, and its importance has been compounded by the use of continuous scrolling. 

With this feature enabled, users are less likely to click on internal links because they're focused on reading what's on the screen in front of them rather than clicking through to another page.

Conclusion

In conclusion, Google's continuous scroll can be a game changer for SEO. It's important to pay attention to your mobile site and ensure that it is optimised for this feature. It is best to hire affordable SEO Company who can help you to reach on the top of the Google search engine.