Herbal Toothpaste Market Overview

The trends suggest that the global herbal toothpaste market size was valued at USD 5.67 billion in 2030. The gradual shift in consumer taste from chemical to herbal and natural products is key to driving the market. Companies including Dabur and Patanjali Ayurved have been driving the herbal and natural product market owing to the growing demand for natural-based ingredient products.

The trends of the global market highlight the shifting consumer preference from chemical towards natural oral care products owing to growing awareness related to harmful effects of artificial ingredients on health. The market is popular for using natural products are made of aloe vera, soda, myrrh, eucalyptus oil, plant extract, and essential oils and are free from toxic ingredients such as parabens, fluorides, and artificial sweeteners. Owing to growing awareness of personal health and oral hygiene, the global demand for such natural products is expected to increase in the foreseeable future.

The rising demand for oral care and hygiene maintenance will boost global product demand. Consumer preferences fuel the demand for multifunctional toothpaste as these products help remineralize teeth. Furthermore, the inclination toward adopting tobacco products that have detrimental effects on a person's oral health has increased the demand for convenient and easy-to-use oral care products. It will, in turn, drive the herbal toothpaste market size over the forecast period.

Key Players

The herbal toothpaste market players are as follows:

• Patanjali Ayurved
• Dabur India Limited

Some of the other players operating in the global market are as follows:

• VICCO LABORATORIES
• Procter & Gamble
• Colgate-Palmolive Company (India) Limited
• Amorepacific
• Amway
• GlaxoSmithKline plc
• Himalaya Wellness

Market Segmentation

The herbal toothpaste market overview has been segmented based on the following to meet the rising needs of the global target audience.

• Distribution Channel Outlook
• General Store
• Hypermarket & Supermarket
• Pharmacy Store
• Online Retail
• Others
• Regional Outlook
• Americas
• EMAIL
• Nigeria
• Asia Pacific
• China
• India
• Thailand
• South Korea

Regional Analysis

The Asia Pacific region held a leading herbal toothpaste market share of 90.0% in 2030. With changing consumer preferences and lifestyles, followed by the rise of other factors, the demand for natural products is expected to increase in the upcoming years. The main factor driving the global demand for natural products in the region is massive promotional and awareness campaigns by leading players, including Patanjali, Dabur, and others like the Himalayas. The awareness campaigns highlight chemical-based products' side effects and long-term effects on human health. Global consumers are increasingly shifting their preference towards chemical-free products, which, in turn, is fueling the demand for herbal products, including toothpaste.

Industry News

• Patanjali Ayurved is expected to launch new variants within the Dant Kanti brand, including fresh active gel, aloe Vera, and red toothpaste, which is expected to positively impact the herbal toothpaste market insights from 2019 to 2025. In addition, HUL expanded Ayurvedic personal care products, including toothpaste, under the Ayush umbrella. Companies are using various herbal ingredients, including neem, clove, mint, ginger, and mulethi, known for their good taste and health benefits. Amway launched herbal toothpaste under the Glister brand to make its way into the herbal product market, containing neem, clove, and mint.
• In 2017, Dabur India Limited had launched many products, including gel toothpaste under the Dabur Red umbrella, which they claim to be India's first Ayurvedic gel product in this segment.

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