The household cleaning products market is estimated to grow at a CAGR of 4.6% between 2022 and 2027. The size of the market is forecast to increase by USD 14.84 billion. The growth of the market depends on several factors, including product innovation and portfolio extension, the growing online sales of household cleaning products and aggressive marketing an increase in housing markets, and increasing disposable income.

This report extensively covers market segmentation by product (surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents), distribution channel (offline and online),  and geography APAC, North America, Europe, South America, and Middle East and Africa. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will the Size of the Household Cleaning Products Market be During the Forecast Period?

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Household Cleaning Products Market: Key Drivers, Trends, Challenges, and Customer Landscape

Product innovation and portfolio extension are notably driving the household cleaning products market growth, although factors such as the need for balancing production cost, price, and quality of products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Household Cleaning Products Market Driver 

Product innovation and portfolio extension are key factors driving the global household cleaning products market growth. To sustain the intensely competitive market, where consumers have an ample number of choices available at various price points, vendors are coming up with new product formulations and subsequent launches. Product innovation and technological advancements play a significant role in the growth of the household cleaning products market. Therefore, manufacturers are implementing technological advancements, such as using automated rapid prototyping machines, implementing refilling technology, and introducing new spray forms of products during the product processing and packaging stages.