Consumer perception regarding consumption of gluten has been dramatically changing over the recent past. While it has been among the most common traditional ingredients of routine diets worldwide, the rising prevalence of gluten intolerance, and celiac disease predominantly underpins the rapid growth of gluten-friendly trend. This is further supported by the expanding consumer population turning to gluten-free products as a healthier dietary alternative, irrespective of a medical, or personal reason. Besides, soaring obesity cases is another strong factor pushing market growth as it underscores the critical need for weight loss.

Bakery has especially been one of the fastest thriving segments in the gluten-free category, which has been covered in a newly released report of Fairfield Market Research. The global gluten-free bakery products market is projected for the revenue of over US$5,830.8 Mn by 2026, witnessing impressive growth at a whopping 11.9% CAGR between 2021 and 2026. With a greater number of restaurants, and cafés serving gluten-free on their menus, and more retail outlets creating dedicated shelves for gluten-free bakery, the market is all set to flourish in the near future.

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Europe Continues to Hold the Strongest Potential for Market Growth

More than 75% of the US consumers are saying yes to gluten-free, considering it a better choice for everyone in the family no matter whether or not they are gluten intolerant, allergic, or sensitive. With gluten-free category mainstreaming in the US, the market is likely to expand rapidly. On the other hand, European countries have been the prime territory for bakery, which also strengthens its position as the highest-potential market for gluten-free bakery products. The report forecasts a solid CAGR of 11% for European market during the period of assessment.

Sales of Biscuits and Cookies Remain Dominant over Other Segments

While the gluten-free bakery products market report covers a broad range, including cakes, cookies, biscuits, muffins, breads, pizzas, crackers, and tortillas, sales of biscuits and cookies are projected to remain the fastest of all. Gluten-free cookies, and biscuits have been garnering a lot of interest recently, with a variety of flour alternatives making their debut in the market. Wider availability in retail stores, and relatively competitive costs will continue to account for biscuit and cookie sales in global market, estimated at over 13% CAGR through 2026.

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Role of Retail Sales Channel Instrumental to Market Build-up

The retail world is thriving at an unprecedented pace. Hypermarkets, and supermarkets especially maintain dedicated shelves for bakery items, as well as speciality foods. With F&B trends like free from, and better for you gaining more prominence because of retail sales channels, gluten-free bakery is also expected to gain greater visibility, thereby reflecting better accessibility, and availability for consumers. Sales through hypermarket/supermarket category will most likely soar at more than 10% CAGR by 2026, suggests the report. Exploding ecommerce expansion, especially amid the COVID-19 pandemic, is also playing out a strong booster to speciality segments such as gluten-free bakery products.

Key Market Players in Gluten-free Bakery Products Landscape

Bob’s Red Mill, General Mills, Inc., H.J. Heinz Company, Dr. Schär, Enjoy Life Natural Brands LLC, Hain Celestial Group, Inc., Golden West Specialty Foods, and Boulder Brands, Inc.

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