The global dry wipes market refers to the market for disposable cleaning cloths made of non-woven materials such as cotton, rayon, or polyester. Dry wipes are used for a variety of purposes, including cleaning surfaces, wiping spills, and removing makeup. The market includes various types of dry wipes, including baby wipes, facial wipes, personal hygiene wipes, household cleaning wipes, and industrial wipes. The frequent product launches in the dry wipes market, along with the increasing awareness about the importance of personal care attributes to the growth of the market. For instance, in November 2020, Kub Wipes, an alternative to paper- and chemical-based cloths, launched both cotton dry wipes for skin cleansing and alcohol-based wipes for deep cleaning hands and the home.

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The Dry Wipes Market is expected to grow at a steady rate of around 4% owing to the changing lifestyle of the consumers.  The lifestyles of people are becoming busier, and the increasing number of dual-income households has led to a greater demand for time-saving and convenient cleaning products, which has contributed to the growth of the dry wipes market.

 According to UnivDatos Market Insights (UMI)’ research report “Global Dry Wipes Market”, the market is expected to witness robust growth during the forecast period (2022-2028). This is mainly due to the increasing usage of wipes in the cosmetic industry.

Based on the application, the market has been categorized into personal care, clinical care, and household cleaning. Among them, the personal care segment holds a significant share of the market in 2021. Dry wipes have multiple applications in personal care as they are used for cleaning and diaper changing in baby care because they are gentle on sensitive skin and are designed to prevent diaper rash, maintain feminine hygiene, and in skin care to remove makeup and infusion various skincare ingredients.

Based on the distribution channel, the market has been categorized into supermarkets & hypermarkets, convenience stores, pharmacies, e-commerce, and others. Among them, the e-commerce segment is anticipated to witness the fastest growth in the market. The e-commerce market for dry wipes has grown significantly in recent years due to the convenience and accessibility of online shopping. Consumers can browse a wide variety of dry wipes products from different brands and manufacturers and have them delivered directly to their doorstep.

North America to witness extensive growth

For a better understanding of the market adoption of the dry wipes industry, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. Europe is anticipated hold a dominant market share in 2021. This is driven by increasing demand from various end-use industries, including healthcare, personal care, and household cleaning. The growth of the market can also be attributed to the growing preference for convenient and disposable products, as well as the increasing awareness about hygiene and cleanliness.

According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Dry Wipes market are Abbott; F. Hoffmann-La Roche Ltd; BIOMÉRIEUX; Danaher; Quidel Corporation; QIAGEN; Co-Diagnostics, Inc.; Biocartis; Meridian Bioscience, Inc.; and Thermo Fisher Scientific

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“Global Dry Wipes Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings. 

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Market Segmentation:

1. By Application (Personal Care, Clinical Care, and Household Cleaning)
2. By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacies, E-Commerce, and Others)
3. By Region (North America, Europe, Asia-Pacific, Rest of the World)
4. By Company (Unicharm Corporation; Kirkland’s Home.; Anhai Headquarters of Hengan Group.; Cotton Babies; Johnson & Johnson Private Limited; Himalaya Wellness Company; Procter & Gamble; The Clorox Company; The Honest Company, Inc.; and Unilever)

Key questions answered in the study:

1. What are the current and future trends in the global dry wipes industry?
2. How the industry has been evolving in terms of application and distribution channels?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the global dry wipes industry?
5. What is the customer orientation, purchase behavior, and expectations from the global suppliers across various region and countries?