According to the latest report by Reports and Data, the projected size of the global facewash market is estimated to reach USD 45.34 Billion by 2030, with a compound annual growth rate (CAGR) of 6.2% during the forecast period. The market growth is anticipated to be driven by factors such as increasing disposable income, a growing preference among various age groups for a youthful appearance, and the perceived benefits of natural ingredients found in facewash products.

The rising expenditure on personal care products is contributing to the increasing demand for facewash. Facewash formulations containing essential ingredients play a vital role in preventing various skin issues. However, excessive and frequent use of facewash can have adverse effects on the skin, leading to irritation. Facewash products currently available in the market include ingredients like retinol, which aids in reducing wrinkles; hyaluronic acid, known for its skin hydration properties; peptides, which help in firming the skin; salicylic acid, effective in preventing acne; vitamin C, promoting a radiant complexion; ceramides, which lock moisture in the skin, among others. These ingredients are driving the demand for facewash in the market.

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Top Profiled Companies in the Global Facewash Market Report:

Unilever, Procter & Gamble, L'Oréal, Johnson & Johnson Services, Inc., Henkel AG & Co. KGaA, Himalaya Wellness, Beiersdorf Global, Godrej Consumer Products Limited, Shiseido Company Limited, and OEM/ODM Global Cosmetics.

Some Key Highlights From the Report

• On 20 September 2021, Dabur announced the expansion of its product portfolio with the launch of Vatika face wash along with its existing haircare brand. This paraben-free facewash is sufficient for meeting daily needs of using a good quality face wash. This launch was through an online channel owing to its growing e-retailer sales.
• The gel segment accounted for a largest revenue share in 2021. This form of facewash is the most effective form owing to its gel texture, lightweight, and consistency that works better into pores, unclogs those pores, and removes excess sebum. This is better compared with other cleansers specifically for acne-prone skin. This form of facewash is helpful for dry skin which tends to get dry easily. This keeps the skin hydrated with its gel-based consistency.
• The households segment accounted for the largest revenue share in 2021. Using facewash regularly is important for cleansing dirt, bacteria, and other pollutants that cause face problems such as acne, pimple, rashes, and others. Also, face washing helps maintain toned, youthful skin which is increasing the demand for facewash in households.
• The online retail segment is expected to register a steady revenue growth rate during the forecast period. Expansion of the e-commerce industry and restrictions during COVID-19 have shifted consumer preference for purchasing things from offline stores to online platforms. Also, attractive deals, coupons, and offers are attracting more consumers for purchasing products from online selling platforms.
• Market in North America accounted for the largest revenue share in 2021. Rising expansion in the beauty and personal care industry is creating demand for facewash. For instance, in 2020 in the U.S., the average annual expenditure on personal care products was around USD 199 and the highest sale was for skin care products such as face cleanser among cosmetic products. Product innovation for attracting new customers is expected to drive revenue growth in this region.

Key Regional Markets Covered in the Report:

• North America (U.S.A., Canada, Mexico)
• Europe (Italy, U.K., Germany, France, Rest of Europe)
• Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
• Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Further market segmentation

Product Form Outlook (Revenue, USD Billion; 2019 – 2030)

• Gel
• Cream
• Powder
• Foam
• Liquid
• Collagen Based
• Others

Product Type Outlook (Revenue, USD Billion; 2019 – 2030)

• Dry
• Oily
• Acne-Prone
• Normal
• Sensitive
• Others

Size Outlook (Revenue, USD Billion; 2019 – 2030)

• Less than 50 ml
• 50–200 ml
• 200-400 ml
• Others

Price Point Outlook (Revenue, USD Billion; 2019 – 2030)

• Premium
• Medium
• Economy

Application Outlook (Revenue, USD Billion; 2019 – 2030)

• Households
• Salons
• Entertainment Industry
• Spas
• Others

End-Use Outlook (Revenue, USD Billion; 2019 – 2030)

• Men
• Women
• Kids

Distribution Channel (Revenue, USD Billion; 2019 – 2030)

• Supermarkets
• Convenient Stores
• Pharmacy and Drug Stores
• Online Retail
• Others

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