According to the latest report from Reports and Data, the global market size for eyelash curlers reached USD 1.27 Billion in 2021, with an anticipated revenue compound annual growth rate (CAGR) of 2.9% during the forecast period. The driving factors behind this market growth include the continuous technological advancements in the cosmetic industry and the increasing emphasis on skincare and personal grooming.

The market expansion is further propelled by the growing awareness among millennials and Generation Z individuals about the importance of presenting oneself well, which includes having curled eyelashes and well-groomed appearance. This demographic group's inclination to experiment with different cosmetic tools and products also contributes to the revenue growth of eyelash curlers. Moreover, the market benefits from the rising disposable income of consumers who prioritize personal care and grooming expenditures. Collaboration between influencers and beauty brands has successfully influenced public perceptions, further boosting market demand.

Social media platforms like YouTube and Instagram play a significant role in bridging the gap between customers and cosmetics companies, leading to a surge in demand for beauty supplies, tools, and accessories. These platforms cater to various demographic groups and have a strong influence on consumer preferences. Additionally, the market is driven by the increasing consciousness among customers, particularly those with sensitive skin and the aging population, who seek alternatives to makeup products containing chemicals. This trend contributes to the revenue growth of the eyelash curlers market as consumers opt for safer and more natural beauty solutions.

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Top Profiled Companies in the Global Eyelash Curlers Market Report:

Shiseido Company, MAKE-UP ART COSMETICS (MAC Cosmetics), Sephora USA, Inc., Christian Dior SE, Huda Beauty, Maybelline New York, L’Oréal S.A., Innisfree, Shu Uemura, and Kevyn Aucoin Beauty.

Some Key Highlights From the Report

• Heated eyelash curlers segment accounted for largest revenue share in 2021. With a little heat, lashes can be better sculpted for a continuously curled appearance. Unlike a conventional eyelash curler, this portion typically includes a heated comb-tip and is shaped like a wand. It will be considerably simpler and more convenient to use because there won't be any pinching or crimping since there isn't a clamp. If a person has naturally straight lashes and finds it difficult to keep their fringe curled for an extended period of time, they could include a hot eyelash curler in their cosmetic routine.
• The commercial use segment is expected to register a significant revenue growth rate over the forecast period. Increasing use of curlers in beauty salons and parlours to add more volume to lashes and give eye makeup a more fashionable edge is driving revenue growth of the segment. Eyelash curlers are rapidly being used in salons, makeup studios, and parlours, which is driving revenue growth in the commercial use segment.
• The online segment accounted for the majority revenue share over the forecast period. It is attributed to elements such as direct shipping from vendors eliminates the need for additional warehousing expenses. Different brands are launching their shopping site for attracting and expanding the existing customer base, which is expected to drive revenue growth in this segment. Customers can choose the shipping, delivery, and payment methods they choose. Low product prices, promotions, convenience, doorstep delivery, and availability of a wide range of goods contributed to the revenue growth of the segment.
• The market in North America is expected to register largest revenue share in the global eyelash curlers market over the forecast period. Skincare is swiftly gaining popularity among customers as several cosmetic product brands are flourishing and e-commerce platforms have expanded greatly in the region. Customers and cosmetic companies are now more closely connected owing to the growing trend of sharing beauty-related information on social media platforms, such as makeup and skincare tutorials, hauls of cosmetics, and product recommendations on YouTube, Instagram, and other social media platforms.

Key Regional Markets Covered in the Report:

• North America (U.S.A., Canada, Mexico)
• Europe (Italy, U.K., Germany, France, Rest of Europe)
• Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
• Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Further market segmentation

Type Outlook (Revenue, USD Billion; 2019-2030)

• Heated
• Plastic Mechanical
• Precision
• Metal Mechanical

End-use (Revenue, USD Billion; 2019-2030)

• Commercial use
• Personal use

Distribution Channel (Revenue, USD Billion; 2019-2030)

• Offline Stores
• Online Stores

Key Takeaways of the Global Eyelash Curlers Market Report:

• A comprehensive overview of the global Eyelash Curlers industry.
• Accurate market projections in terms of market size, share, and volume.
• Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
• Deep-dive analysis of the upcoming market trends.
• Qualitative and quantitative analyses of the global Eyelash Curlers market.
• Elaborate study of the leading regional markets in the global Eyelash Curlers market.
• Complete overview of the market’s competitive landscape.
• Brief look at the company profiles and portfolios.

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