Market Analysis

The organic food and beverage market share is expected to reach USD 995.96 billion at a CAGR of 14.80% by 2030. Surplus use of fertilizers and chemicals have compelled people to discover healthy ways of living and this has propelled the growth for organic food and beverages market. Organic food and beverages have made their roots firm after people have begun to realize the significance to maintain a healthy lifestyle and stay in the pink of health. More and more people these days are choosing a quality lifestyle over a lifestyle that is chemically charged. Hence, the organic food and beverages market is all set in taking a rapid shape during the coming years. These food products are derived from animals and plants which are own organically, raised and processed sans additives, pesticides and fertilizers that has harmful ingredients.

There are various factors that are anticipated to reflect favorably on the organic food and beverages market outlook foreseeable future. Some of the market trends and factors in this market as per an analysis conducted by Market Research Future (MRFR) include rising disposable income, increasing lifestyle disease incidences such as obesity, cardiac arrest, blood pressure, diabetes, consumption of fast and processed food, aggressive marketing strategies, continuous product innovations and a major part of the urban population switching over to organic foods and beverages.

Market Segmentation

Market Research Future report provides a comprehensive segmental analysis of the global organic foods and beverages market on the basis of type, packaging material and distribution channel.

Based on type, it is segmented into sweet and savory snacks, seafood, meat, beverages, frozen desserts, dairy, confectionary and bakery. Of these, organic beverages (tea and coffee) holds the maximum market share. Organic dairy products are also anticipated to have a significant share during the predicted years owing to technological advancements.

Based on packaging material, it is segmented into paper, metal, plastic and glass.

Based on distribution channel, the organic foods and beverages market is segmented into non-store based and store-based. The store-based segment is further segmented into specialty stores, convenience stores, hypermarkets and supermarkets.

Regional Analysis

Based on region, the global organic foods and beverages market share covers growth opportunities and latest trends across North America, Europe, Asia Pacific and Rest of the World. Of these, Europe is all set to rule the market and the factors here can be linked to rising awareness of health problems related to intake of pesticides and chemicals and adoption of healthy food habits amid the people in this region. Denmark and Germany have seen the maximum production of organic animals and plants of late. In fact, this is anticipated to drive the organic foods and beverages market growth in Europe. In Asia Pacific the market is predicted to be the fastest growing owing to rising health concerns regarding the use of chemicals and pesticides in huge quantities in the developing countries such as China and India.

Competitive Analysis

The organic foods and beverages market is competitive and highly fragmented. This market is based on clinical outcomes of products and new product launches. Thus, the key players use different strategies such as acquisitions, partnerships, joint ventures, agreements, high expense on R&D, market initiatives, clinical trials and product launches to boost up their footprints within the market.

Key Players

Leading players profiled in the organic foods and beverages market include Whole Foods Market Inc (US), The Kroger Co. (US), The Kraft Heinz Company (US), SpartanNash Co. (US), Hain Celestial (US), General Mills, Inc (US), Dean Foods (US) and Amy’s Kitchen, Inc. (US).

The government had brought on board about 25 startups and emerging brands from all across India for showcasing their organic food products recently on 14^th and 15^th January, 2021at the F&B trade fair in Greater Noida. The focus here was exclusively on organic and value-added food products and no raw commodities. Some star products showcased in the fair included beverages created from organic humus, Ladakhi berries, fresh dips, fruit-based baby food and natural ice teas.

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