Creativity is Reclaiming Its Time as the Defining Factor of Campaign Success
From the resurgence of the Old Spice Guy to the dynamic world of digital out-of-home advertising, creativity is reclaiming its role in campaign success
The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of the most absurd commercial executions back in 2010, the Man-Your-Man-Could-Smell-Like campaign went on to deliver several derivative elements including YouTube videos answering fan inquiries to subsequent campaign iterations. The creative concept was so successful and widely regarded that P&G brought back the Old Spice Guy to celebrate 10 years since the original commercial in 2020, introducing the Old Spice Guy’s son.
The Old Spice Guy hit all the notes of a truly creative execution of an idea. The campaign was irreverent. Isaiah Mustafa (the Old Spice Guy himself) was the human version of a smolder; a character you might envy or fall in love with (the abs, the handsomeness). And his take on being “the-man-your-man-could-smell-like” if he’d stop using lady-scented body wash was strikingly relatable. The hygiene product of the proverbial “old man,” Old Spice Guy flipped an entire generation’s perception of the brand in a matter of seconds.
Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders!
We are excited to announce the **launch of the Sharkbow Marketplace!** 🎉 Now you can:
- 🛍️ List and sell your products – Open your own store easily.
- 📦 Manage orders effortlessly – Track sales and communicate with buyers.
- 🚀 Reach thousands of buyers – Expand your business with ease.
Start selling today and grow your online business on Sharkbow! 🛒
Open Your Store 🚀 ✖🚀 What Can You Do on Sharkbow?
Sharkbow.com gives you endless possibilities! Explore these powerful features and start creating today:
- 📝 Create Posts – Share your thoughts with the world.
- 🎬 Create Reels – Short videos that capture big moments.
- 📺 Create Watch Videos – Upload long-form content for your audience.
- 📝 Write Blogs – Share stories, insights, and experiences.
- 🛍️ Sell Products – Launch and manage your online store.
- 📣 Create Pages – Build your brand, business, or project.
- 🎉 Create Events – Plan and promote your upcoming events.
- 👥 Create Groups – Connect and build communities.
- ⏳ Create Stories – Share 24-hour disappearing updates.
Join Sharkbow today and make the most out of these features! 🚀
Start Creating Now 🚀
English
Arabic
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Russian
Romaian
Portuguese (Brazil)
Greek