Market overview

The Broadcast Equipment market size is expected to grow rapidly, reach a market valuation of $6 billion, and register a CAGR of 9.4% in the forecast period. Broadcasting is the distribution of video and audio content to a target audience via electronic mass communication. Broadcasting started with FM radio, and it gained popularity in 1920 with the spread of vacuum tube radio transmitters. The broadcast is a transmission of information to a big group of people. It is limited to a local area network system; broadcasting services provide reliable options to spread direct and reliable information media to amass people. 

Increasing the use of smart electronic devices, rapidly growing demand for HD and 3D contents, and increasing internet penetration will boost the Broadcast Equipment market growth. People can enjoy their favorite broadcasting shows like movies, cartoons, and web series on their portable electronic devices such as laptops, smartphones, and tablets that offer quality content easily accessible by anyone. Additionally, increasing investment in high-speed broadband and rising technological advancements, rising demand for D2C is propelling the Broadcast Equipment market growth. The Broadcast Equipment industry will grow more due to the increasing audience and increasing use of smart phones.

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Market segmentation

The Broadcast Equipment industry is segmented based on product, application, and technology. 

The Broadcast Equipment market is divided into video servers, digital broadcasting, encoder, and product. The encoder segment holds the highest share in the market due to high accuracy, reliability, accuracy, compact size, and low replacement of the encoder. Based on technology, the Broadcast Equipment market is segmented into analog and digital. Both these segments have almost the same share in the market. Based on application, the Broadcast Equipment market is segmented into Radio and television. The radio segment is dominated the Broadcast Equipment market due to easy accessibility and increasing demand for audio streaming. 

Regional analysis

The major regions in the Broadcast Equipment market are North America, Europe, Asia Pacific, and the rest of the world. The North American region is expected to witness significant growth during the forecast period. A rapidly growing number of satellite and television channels with increasing internet access has offered broadcasters an opportunity to offer high-quality content to the viewers, which is one of the major reasons behind the Broadcast Equipment market growth in this region. also increasing use of smart devices contributes in the Broadcast Equipment market size growth in North America. The European region holds the second-highest share in the market, following North America. The European region is likely to witness huge growth due to the increasing number of broadcasters in the region.

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Industry news

In June 2021, Sencore announced the advancements in the video capture, audio, and closed captions features of the VB440 and video over IP monitoring appliance; this new audio feature includes support for 5.1 and 7.1 multichannel configurations, SMPTE 2110-31 compressed audio, as well as room meter analytics.

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