Market Overview

The specialty snacks market size is projected to reach USD 18.97 billion and record a CAGR of 6.78% by 2030.

Snacks are eatables consumed in small quantities to fulfill hunger.  Snacks are not to be compared with a heavy meal and are consumed in short breaks. Specialty snacks are eatables that are manufactured to improve the health of the person consuming them.  For instance, snacks like nuts – processed cashew nuts or groundnuts, etc. are consumed as it is rich in protein and provides full energy.  One more reason to prefer specialty snacks is that they have low sugar content and can be taken by a diabetic patient also. Hence, the awareness of maintaining good health by eating fiber and protein-rich food, affordability to purchase, etc. are some of the factors that result in the specialty snacks market outlook.  However, the strict regulations passed by the Government concerning the ingredients used to make the snack tasty and the cost of the product are some of the factors that create hindrance the market growth.

Key Players

Major key Players are The Kraft Heinz Company (US), Conagra Brands Inc. (US), General Mill Inc. (US), Kellogg Company (US), Pepsi Co. (US), Nestle SA (Switzerland), Mars Incorporated (US), Blue Diamond Growers (US), Calbee, Inc. (Japan), Diamond Foods, LLC (US), FamousFoods, Inc.(US), Sukhadia Foods (US), and Pepsico promotes Gatorade.

Market Segmentation

The specialty snacks market can be segmented based on ingredients, type of product, distribution channel, and region.  According to the ingredient category, the market is divided into segments like gluten-free and conventional.  The type of product category is divided into segments like snacks done in bakery, snack bars, nuts, popped snacks, seeds snacks, etc.  The distribution channels category is divided based on store-based and non-store-based segments.  The store-based segment consists of supermarkets, hypermarkets, retail stores and convenience stores, etc. as sub-segments.  The regional category consists of segments like North America, Asia-Pacific, Europe, and the Rest of the World.

Regional Classification

The North American segment of the regional category dominates the specialty snacks market share as the people can afford to bear the cost of the snacks. As the investment in the food processing industry is more in this region, the research and development activities take place on a high level resulting in the introduction of all innovations in this region initially. When the ingredient category is analyzed, the gluten-free segment contributes maximum to the market growth. The supermarkets and hypermarkets in the store-based segment of the distribution channel category contribute maximum to the market growth.  Based on the preference of the type of product, the segment related to nuts, seeds, or popped snacks contributes the largest revenue to the market.

Industry News

The global analysis of the specialty snacks market states that the market is expected to reach 18.97 billion US dollars at a CAGR of 6.78% by the end of 2030.  Some of the companies like Nestle SA, The Kraft Heinz Company, Pepsi Co. Kellogg Company, General Mill Inc., etc. contribute to the specialty snacks market growth.  Of course, anything consumed above the limit is always unhealthy. Overeating or unhealthy eating patterns of the consumer results in obesity.  As people have become health conscious all over the world, they have become very choosy in buying eatables.  These factors will hamper the market growth.  Hence, a focus on innovating new flavors and snack items that will fulfill the hunger of the consumer without disturbing their health may show good results in the market growth.

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