The global kids smartwatch market size is projected to expand at 14.76% CAGR from 2019 to 2025, as per the report by Market Research Future (MRFR). MRFR’s report on the kids smartwatch market comprises growth drivers, challenges, and trends on the industry for the forecast period (2020-2027). The COVID-19 pandemic and its implications are explored in depth in the market.

Market Scope

The global kids smartwatch market is driven by inclusion of notification features in these devices. Alerts sent to parents in case of their kids in danger, focus on safety, and contact tracing during the COVID-19 pandemic can fuel market growth. Improved user experience and compatibility of smartwatches with other devices will lead to higher sales. Tight control on consumption of content as well as strict parental controls can drive market demand.

Tracking of health metrics in kids can be a prime opportunity to smartwatch manufacturers. This is particularly useful for kids with asthma, diabetes, heart conditions, and other ailments. In addition, it alerts parents if their minors are frequenting areas other than schools.

But privacy concerns of data usage and storage in kids smartwatch solutions may hamper market growth.

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Segmentation

Integrated Type to Dominate Market Demand

The integrated smartwatch is expected to gain curry among parents and kids owing to bevy of features in the product. Health and wellness functions as well as support for social media channels can drive segment demand. Quality in display and development in display technologies can bode well for the market. Effective touch features and integration of emergency buttons for alerting parents can boost segment revenue.

7-12 Years Segment to Net Maximum Revenue

The 7-12 years segment is bound to possess huge revenue potential in the kids smartwatch market owing to awareness of kids and high disposable income levels of parents. Control over content and moderation tools to protect kids can drive the segment demand over the forecast period.

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Industry News

Extra assistance in school is also essential to their academic performance for students with autism. But it is equally important to fit into and feel welcomed, particularly in the classroom. A text message can be sent to the watch, providing special instructions for the students that need additional guidance. When the instructor gives instructions, the look vibrates and alerts the student to the assignment, while remaining discreet.

COVID-19 Impact

The COVID-19 pandemic has induced the demand for smart devices capable of encouraging learning and entertainment simultaneously. Developers of smartwatches are configuring updates on Android and Bluetooth versions of smartwatches to enable Bluetooth based contact tracing.

Regional Analysis

APAC to Lead Global Market Growth

Asia-Pacific (APAC) is poised to lead in the global kids smartwatch market owing to presence of Chinese brands such as Huawei and Imoo and their expansion in Malaysia, Indonesia, and Thailand. Integration of latest communication standards and other features to alert parents in case of emergencies can drive regional market growth.

North America to Command Sizeable Market Demand Share

North America is expected to take the lead in the global kids smartwatch market owing to increasing inclination of smart devices by kids and parents. Success of smartphones can directly impact sales of kids smartwatches.

Competitive Analysis

VTech Holdings Limited (Hong Kong), Huawei Technologies Co. Ltd (China), JOY FamilyTech, Inc. (California), Omate Inc. (China), Garmin Ltd (Switzerland), KD Group (Spain), Shenzhen Continental Wireless Co., Ltd (China), Doki Technologies (Hong Kong), Fitbit, Inc. (US), SIBYL WORLD SDN BHD (China), Franciscan Solutions Private Limited (India), TickTalk (US), and others are key players in the global kids smartwatch market. Development of new features and collaborations are to be witnessed in the market.

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