Television loves capturing those one-of-a-kind moments, especially sports broadcasts when a team wins a big game. It'seven better when the coach jumping up and down celebrating their teams win sees his 9-year-old son running towardhim, leaping into his arms a moment captured forever in this case by ABC Sports onNov.2 on ABC/ESPNs College Football Primetime broadcast. Florida State coach Jimbo Fisher experienced the thrill of victory when his son Ethan leapt into his arms after C.J. Beathard Jersey the Seminoles' win over Miami, sharing that moment with millions of people watching the nationally televised game. One problem:Ethan was wearing a Seminoles UnderArmour sweatshirt.MORE: | | Nike pays Florida State $4.2 million for the right to have its logo on all Florida State equipment and apparel. The Nike/Florida State agreement doesnt extend to family members having to wear Nike gear. Nonethele s, that didnt stop Nike's Mark Dupes, the a sistant director for football sports marketing, from noticing what branded product young Ethan was wearing."Hey guys great win and game! Appreciate everything you all do for us! Keep it rolling," Dupes wrote in the email, obtained by the WSJ under the Freedom of Information Act. "Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new me sage...Said ABC cameras were on Jimbo and his Son at end of the game...His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son's wardrobe in the future! Let me know if I can help w anything. Thx guys. MD".Nike did what any company investing millions of dollars in a corporate partnership should do protected its investment.In June 2013,Nike renegotiated its apparel agreement with Florida State. According to Warchant.coms, which obtained a copy of the contract, the agreement removed clauses in previous contracts that included specific amounts of money that directed to the football coach and mens head basketball coach. Those Nike related bonuses may still be paid, however, the revised agreement allows FSU to control how much money is paid to the Arik Armstead Jersey coaches.Alabamas Nike agreement is the stuff legends are made of sponsorship legends, that is. In 2002 Nike paid Alabama $1 million, which included $100,000 cash component. After Bama won the 2010 BCS National Championship, the agreement was renewed for eight years to include$1 million in cash, $2.7 million in football shoes, T-shirts and plenty of socks. And everyonefrom Bama interns to the athletic departments management team received enough Nike gear to fill severaloutlet stores. Overall, the Nike agreement from 2010 through 2018 is worth $18 million.Dupes was earning his salary when he sent his email protecting the Nike brand from its two biggest competitors:Adidas and Under Armour. South Carolina has an agreement with Under Armour that includes a $750,000 bonus to football coach Steve Spurrier. In January, the South Carolina Board of Trustees gave Coach Spurrier a $700,000 raise, pushing his salary to $4 million ninth highest salary paid to a college football coach.Combining the value of Dwight Clark Jersey college sponsorships prior to the start of the 2013 college football season, The Portland Busine s Journal reported the value of the agreements Nike, Adidas and Under Armour have with college athletic departmentsare worth more than $250 million.To say in a contract that (administrators) have to wear specific clothes, thats getting into new territory that starts to create questions, Nancy Lough, president of the Sport Marketing A sociation and a profe sor of higher education at the University of Nevada Las Vegas, told The Portland Busine s Journal.Though entitled to her well-respected point of view,Lough is wrong. Nike, Adidas and Under Armour are investing more than a quarter of a billion in the big busine s of college athletics and are entitled to a great deal for their investment. At the very least, college athletic departments should being sponsored should wearthe apparel they receive at no personal cost.Last year, USA Today published a study that indicated only 23 of the 228 programs in the NCAAs top division generated a profit. How much more money would the those other 203 athletic programs loseif not for the partnerships they have with key equipment and apparel suppliers?Oregon, near and dear to the heart of Nikes Phil Knight (an Oregon alum), received $2.2 million in equipment from Nike and in $600,000 in cash last San Francisco 49Ers Pet Gear year.(Nike is) the absolute cornerstone, or foundation, or whatever phrase you want to use, to describe the University of Oregon athletic brand, Oregons athletic director Rob Mullens said in the Portland Busine s Journal.One of the largest agreements is between Michigan and Adidas. The Big Ten schools receive $4.4 million in equipment and apparel and an additional $3.8 million in cash annually.Football and mens basketball Colin Kaepernick Jersey are the programs that receive the most support. Kansas basketball program has a $6.1 million partnership with Adidas, more than the $3.5 deal Nike has with Alabama.UCLAs $7.5 million cash and apparel Adidas agreement includes an unlikely $650,000 bonus if the Bruins ever win a college football championship. Alabama, whose three national football titles delivered their $18 million Nike deal in 2010,receives only$100,000 if the Crimson Tidewins a college football championship.Most of the schools from the six major athletic conferences receive free equipment and apparel. The mid-major,s for the most part, buy their equipment, uniforms and apparel. Many Division I programs, and virtually all Division II and III schools,buy what they need mostly from Nike, Adidas and Under Armour.How did FSU deal with the Nike email they received regarding Ethan Fishers Under Armour sweat shirt? On their way to a college football championship, everyone and anyone seen anywhere near the FSU football program and games were seen only wearing FSU Nike apparel.The swoosh ruled the day.Howard Bloom is a Sporting News contributor and the long-time publisher of Sports Busine s News. He can be reached at