Facial Wipes Market Outlook 

The Facial wipes market was valued at USD 2277.1 million in 2019 and it is projected to reach a market value level of USD 5,495.5 million over the forecasted year till 2030.  Different market strategies such as creative commercial advertisement are used by market key players and huge companies to reach as many people as possible. Also, growth in the cosmetic industry and increased demand for skin-care products are benefiting markets such as the facial wipes market.

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These wipes are an easy means of washing away dirt buildup, sticky sweat, and stubborn makeup smudges. They come in handy packages in different aromas, which gives the user a refreshing feel. The best part about using facial wipes is that they are easy to carry, versatile, and lightweight. Being pocket-friendly makes them easier in refreshing the skin anywhere and anytime. Some facial wipes have acne prevention properties, UV protection, anti-aging, skin smoothing, and anti-inflammatory properties. 

Various factors are propelling the facial wipes market Size growth. These factors, as per the new Market Research Future (MRFR) report, include growing consumer spending power, rising disposable income, easy to use and pocket-friendly features, and convenience. Increasing concerns about beauty and skin problems and increasing demand for convenience skincare products are also pushing the market growth. 

On the flip side, concerns related to the harmful ingredients and chemicals utilized in facial wipes are likely to impede the facial wipes market growth over the forecast period. 

Market Segmentation

The MRFR report provides an all-inclusive segmental analysis of the facial wipes market based on category, nature, type, and distribution channel.

Based on category, the facial wipes market is segmented into organic facial wipes and conventional facial wipes. Of these, the conventional facial wipes segment will have the largest share in the market during the forecast period chiefly on account of the growing demand for convenience face cleaning products. On the other hand, the organic facial makeup segment will grow at the highest CAGR owing to increasing concerns regarding harmful ingredients and chemicals. 

Based on nature, the facial wipes market is segmented into wet facial wipes and dry facial wipes. Of these, the wet facial wipes segment will lead the market over the forecast period. These wipes are easier to use and are more convenient. 

Based on type, the facial wipes market is segmented into performance and daily use. Of these, the daily use segment will dominate the market over the forecast period due to the availability of innovative products. 

Based on distribution channels, the facial wipes market is segmented into non-store-based and store-based. The store-based segment is again segmented into retail stores, convenience stores, hypermarkets, and supermarkets. Of these, the hypermarkets and supermarkets segment will have the maximum share in the market over the forecast period, while the non-store-based segment is predicted to grow at the highest CAGR. 

Regional Analysis 

By region, the facial wipes market report covers the latest trends and growth opportunities across the Asia Pacific (APAC), North America, Europe, and the Rest of the World (RoW). Of these, North America will command the largest share in the Cosmetic Wipes market over the forecast period chiefly due to the growing demand for easy-to-use, convenient, and multifunctional skincare products in Canada and the US. 

The facial wipes market in Europe is predicted to have the second-largest share in the market during the forecast period chiefly on account of the increasing concerns about skin and beauty problems that have increased the demand for specialized wipes that are manufactured from natural fibers. 

The facial wipes market in the APAC region is predicted to grow at the fastest pace over the forecast period. Growing per capita income and the rise in population are pushing the market growth in this region. China, as well as India, are the chief contributors to this region owing to the growing demand for skincare products. 

The facial wipes market in the RoW is predicted to have a healthy growth over the forecast period owing to increasing product awareness and focus on appearance. 

Key Players

Leading players profiled in the facial wipes market report include Yes To, Inc. (US), Amway (Artistry) (US), Avon Products, Inc. (the UK), Kao Corporation (Bioré) (Japan), Albaad Massuot Yitzhak Ltd. (Israel), Beiersdorf AG (Nivea)(Germany), Nice-Pak Products, Inc. (Nice ′N Clean) (US), Diamond Wipes International, Inc. (the US), Unilever Plc (Ponds and Simple) (UK), The Body Shop International Limited (UK), Future Consumer Ltd. (KARA)(India), L'Oréal S.A. (Garnier)(France), Kimberly-Clark (Kleenex)(US), Johnson & Johnson (Clean & Clear) (US), and P&G (Puffs and Olay) (US).

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October 2019: A leading Karnataka-based wet wipes manufacturer, Campus Wet Wipes has increased its capacity to 45 million pieces every year from 15 million pieces. The company manufactures wet wipes for facial care, cosmetic, hygiene, home care, and medi-bath categories.