World over, the prevalence of health disorders associated with a sedentary lifestyle, such as obesity, insomnia, and diabetes, is growing. As a result of this, individuals are becoming more conscious of their health and investing in gadgets such as fitness trackers. A fitness tracker monitors and keeps track of fitness-related metrics such as calorie consumption, distance covered walking, and heartbeat. Such capabilities have surged the worldwide demand for fitness trackers, thereby boosting the growth of global fitness tracker market. The rise in disposable income among users is further playing an eminent role in escalating the sales of fitness trackers. This has created a healthy competition among manufacturers, resulting in the launch of fitness trackers for different income groups. The sophistication of e-commerce sector coupled with rise in per capita healthcare expenditure has created significant pathways for market expansion. During the forecast period, the major players in the market are predicted to engage in strategic collaborations and opt for R&D endeavors to sustain an edge over market.

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Growing Health Awareness Among Individuals to Steepen Growth Curve for Fitness Tracker

In recent times, desk-bound jobs have become more prominent and have minimized the necessary physical activity to live an active healthy life. Therefore, individuals are joining health clubs and gyms to counter the adverse effects of their inactive lifestyle. The long-term benefits attached to regular exercise such as reduced tension, anxiety, and sadness, are also promoting health awareness among consumers. Such a scenario is expected to result in a significant surge in the sales of fitness trackers. Moreover, over the past decade, tracking devices have evolved into intelligent devices with coloured displays that track sleep patterns, measure heart rates, and monitor activities. All these factors are expected to create novel growth opportunities in the global fitness tracker market.

Smartwatches to Experience Momentous Growth in Fitness Tracker Market

The increased emphasis on connected devices and smart systems has promoted the adoption of smartwatches. In addition to this, the growing reliance on data among end-users and increased government initiatives apropos to smart cities has further created the demand for smartwatches. In addition, other features such as making calls, playing games, listening to music and receiving message alerts, make smartphones even more desirable. The robust distribution market is another crucial factor fueling this demand. It is expected that in the coming years, the growing sales of smartwatches will, in turn, create robust headways for growth in the global fitness tracker market.

Flourishing E-commerce Industry Opens Lucrative Business Opportunities in North America’s Fitness Tracker Market

The burgeoning e-commerce industry in North America is enabling the region to gain a competitive edge in the global fitness tracker market. Furthermore, the presence of prominent tech firms in the region facilitates the rapid adoption of new technological advancements. Additionally, the FDA’s regulatory policies on wellness wearables are also supporting the manufacturing of fitness trackers. On the other end, Asia Pacific is expected to experience the highest growth over the projected period. This can be mainly attributed to the favourable government policies in the region.

Prominent Market Players

Some of the major players in the global fitness tracker market include Fitbit, Inc., Apple, Inc., Garmin Ltd, Hexoskin, Huawei Technologies, Beienda, Ambiotex GmbH, Nurvv, Oura Health Ltd., and Withings.

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