Market Synopsis:

A2 milk is fetched from cows, and it contains A2 beta-casein protein. The increasing awareness about the benefits of the protein content is likely to increase the demand for the milk in the foreseeable future. A2 Milk market industry is projected to grow from USD 10.85 Billion in 2022 to USD 28.55 billion by 2030, A2 milk lacks A1 beta-casein protein, which causes stomach ache and gastrointestinal problems. This, in turn, is anticipated to catalyze the revenue generation of A2 milk market size over the next couple of years. Also, the focus of dairy farms on increasing production of A2 milk is expected to unleash developmental opportunities to the market in the forthcoming years.

Market Segmentation:

The global A2 milk market has been segmented on the basis of category for presenting an in-depth analysis. The segments include jersey, Holstein, Guernsey, and brown swiss. Among these, the Holstein segment is leading the growth pace of the market and accounts for the highest milk production in the world. The segment is expected to touch a valuation of USD 3,948.6 Mn by 2023, reflecting a relatively higher ACGR over the evaluation period. The jersey segment is expected to gain traction of the market in the years to come. The segment is projected to grow substantially in regions that focus on the production of butter. Some of the prime country-level markets for the jersey segment are Denmark and New Zealand.

The segments of the A2 milk market, on the basis of packaging type, include bottles, cartons, and others.

The two distribution channels of the global A2 milk market assessed in this report are store-based and non store-based.

Regional Analysis:

The geographical study of the global A2 milk market spans across four key regions, namely North America, Asia Pacific, Europe, and the Rest of the World (RoW). Asia Pacific held the lion’s share of the global market in 2017, which accounted for 40.88% share. The region is led by the drastic developments in the country-level markets of New Zealand and Australia. The growth of the A2 milk market in these countries is expected to contribute most prominently to the development of the market in Asia Pacific over the next couple of years. Meanwhile, the market in India is also expected to exhibit tremendous potential for growth. India is projected to scale a relatively higher CAGR of 15.3% across the forecast period 2018 to 2025.

North America is anticipated to expand at a remarkable pace to exceed a valuation of USD 4,000 Mn by 2025. A considerable fraction of the dairy farms are shifting to cattle breeds such as Guernsey and Jersey for increasing production of A2 milk. This, in turn, is anticipated to accelerate revenue creation for market players in the upcoming years.  In addition, the efforts directed towards the expansion of distribution channels by these dairy farms are poised to impact the A2 milk market outlook favorably in the years to come.

Industry Trends:

They ongoing key trends that are expected to boost the revenue growth of the players of the global A2 milk market are product launches, expansion of distribution channels, penetration of regional markets, packaging innovations, etc. To illustrate, In October 2018, Nestlé S.A., a Swiss multinational food and drink processing conglomerate, announced its plan of launching A2 beta-casein protein infant formula in New Zealand and Australia to compete with first mover A2 milk.

In September 2018, A2 milk company, headquartered at New Zealand, has become the first fresh milk brand in the U.K. to be selling its product in cartons.

 In August 2018, A2 milk company has signed a distribution deal with Walmart across the following states in the United States - Pennsylvania, New York, Florida, Maryland, Texas, and Washington DC.

Key Players:

Nestlé S.A. (Switzerland), Olitia Foods Pvt. Ltd (India), Provilac Dairy Farms Pvt. Ltd (India), The a2 Milk Company Limited (New Zealand), Freedom Foods Group Limited (Australia), Gujarat Cooperative Milk Marketing Federation Ltd (India), Vinamilk (Vietnam), Ripley Farms LLC (US), Taw River Dairy (UK), and Urban Farms Milk (India).

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