Market Scope

Gummy vitamins have become increasingly popular in recent years as a convenient and tasty way to get in your daily dose of essential vitamins and minerals. With their fun shapes and bright colors, they’re a hit with kids and adults alike. The market for gummy vitamins is growing rapidly, and new products are being released all the time.

Gummies are available in a variety of forms, including multivitamins, omega-3s, probiotics, and more. They’re easy to take and don’t require any water, making them ideal for people with busy lifestyles. Gummies are also often fortified with additional beneficial ingredients, such as herbs and natural extracts.

The benefits of taking gummy vitamins are numerous. They’re convenient, tasty, and easy to take on the go. They’re also more affordable than traditional vitamins, making them an attractive option for those on a budget. Additionally, the gummy form makes them easier to take for those who have difficulty swallowing pills.

The gummy vitamin market research is projected to continue to grow in the coming years, as more people become aware of their benefits.

Segmental Review 

Gummy vitamins industry has been considered for type, end-user, and distribution channel.

The different types of gummy vitamins are multivitamins and single vitamins. Multivitamins segment can project the fastest growth at a rate of 9.20% and touch USD 6.61 billion by the year 2028. Meanwhile, the single vitamins segment should gain a CAGR of 8.88% over the appraisal period and reach USD 2.78 billion by the forecast period’s end.

Adult and child are the two key market end-users. Between these, the child segment can scale at a higher rate of 9.27% to reach USD 2,776.5 million by the year 2028. Children are quite fond of gummy vitamin supplements, given their savory taste as well as attractive shape. The adult segment, on the other hand, could capture a growth rate of 9.03% over the evaluation period.

The distribution channels that sell gummy vitamins are either store-based or non-store-based. The store-based distribution channels can touch USD7,684.5 million by 2028, while the growth rate secured by non-store-based channels can be 10.10%. Non-store-based distribution channels witness strong demand owing to the rising popularity of ecommerce platforms that offer a variety of products.

Regional Insight

Geographically, the global market for gummy vitamins market Report can be divided into Europe, Latin America, Asia Pacific (APAC), Middle East & Africa (MEA) and North America.

Europe could emerge as a highly attractive market expanding at a rate of 9.40% to touch USD 2,939.7 million by the year 2028. The gummy vitamins market size in the region is quite substantial and is boosted by the rising number of consumers growing health conscious and opting for healthier and more nutritious food products. Popular trends of organic and natural food items, and the surging focus on weight management among consumers could also foster the sales of gummy vitamins over the following years.

The Asia Pacific market is on the way to garner a high valuation of USD 2,019.9 million by the end of the conjectured period. The APAC market in 2018 was worth USD 770.2 million, and its jump to a valuation of USD 2,019.9 million in the coming years indicates robust growth potential, backed by the expanding middle-income populace that are increasingly witnessing a surge in their purchasing capacity. From a competitive standpoint, the regional market is growing intense with a mounting number of manufacturers striving to capitalize on the emerging trends of health consciousness among the people, to capture a higher position.

Top Companies

Bayer Group (Germany), Pharmavite LLC (U.S.), The Nature's Bounty Co. (U.S.), Nature's Way Products, LLC (U.S.), Herbaland Naturals Inc. (Canada), Rainbow Light Nutritional Systems Inc. (U.S.), Hero Nutritionals, LLC (U.S.), Gimbals Fine Candies (U.S.), Olly Public Benefit Corporation (U.S.), SmartyPants Inc. (U.S.), Life Science Nutritionals (Canada), Softigel (U.S.), Church & Dwight Co., Inc. (U.S.), Zanon Vitamec USA Inc. (U.S.), Bettera Wellness Corp. (U.S.), are the Key gummy vitamins Market Players firms.

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