" Non-Alcoholic Beverages Market Research: Opportunities and Challenges"

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Market Scenario

The non-alcoholic beverages market size is expected to grow with a significant growth rate of 4.80% and reach a market value of USD 1473.9 billion by the end of 2030.

Growth Boosters and Challenges

Non-Alcoholic Beverages Market Research gained massive demand worldwide, particularly among millennials. The emerging trend of a healthier lifestyle has been rapidly gaining momentum among consumers. The mass across the globe is growing aware of the different beverages and food they consume and carry out comparisons of the products to gain the benefits. Surging consumer awareness, a heightened number of informed consumers with clearer expectations, and their willingness to buy healthy goods can enhance the non-alcoholic beverages market size in the years ahead. Additionally, mounting awareness level about the toxic impact of alcohol consumption among the consumers is compelling them to go for non-alcoholic beverages instead of Non-alcoholic beverages Market Research, like spirits, beers, wines, and more.

On the other hand, the prevalence of an unhealthy lifestyle has been contributing to the spread of diabetes, cardiovascular diseases, and obesity, forcing consumers to opt for healthier beverages. This has enhanced the preference for functional beverages among consumers. Functional beverages are often marketed as drinks with healthy ingredients that offer a wide series of health benefits. Owing to the presence of healthy ingredients like vitamins, amino acids, herbs, bacteria, and minerals in these beverages, the demand is seeing an upsurge worldwide.

Most of the functional beverages like non-alcoholic beverages have a beneficial impact on the body, including improved heart rate, immune system, electrolyte replenishing benefits post-exercise, digestive health hydration, and better intestinal flora as well as gut function, which is propelling the demand among consumers.

Segmental Review 

With respect to product type, the non-alcoholic RTD beverages market report caters to dairy-based beverages, tea & coffee, carbonated soft drinks, bottled water, fruits and vegetable juice, and others. Functional beverage types are sports drinks, energy drinks, and more. Bottled water segment forms the highest share in the non-alcoholic RTD beverages market.

Depending on packaging type, the Key non-alcoholic beverages market players has been considered for cans, bottles, and more. The bottles segment can project growth at the highest rate of 5.42% from 2020 to 2030. Bottles are a highly popular packaging solution among the manufacturers. Consumers generally find glass bottles more appealing since these are hygienic, aesthetically pleasing, and durable.

Major distribution channels in the global non-alcoholic beverages market outlook include store-based as well as non-store-based. The store-based segment is leading the worldwide industry.

Key Players

The Coca-Cola Company (US), PepsiCo, Inc. (US), Danone S.A. (France), Nestlé S.A. (Switzerland), Arizona Beverage Company (US), Red Bull GmbH (Austria), Keurig Dr Pepper Inc. (US), Parle Agro Private Limited (India), The Kraft Heinz Company (US), Suja Life, LLC (US), FreshBev LLC (US), Unilever (UK), Suntory Beverage & Food Limited (Japan), Jacobs Douwe Egberts B.V. (Netherland), and Pressed Juicery, LLC (US) are some of the key players in the global non-alcoholic beverages industry.

Regional Market Summary

Globally, the non-alcoholic beverages market in Asia-Pacific was the dominating market with a share of 38% in 2021. High population and growing popularity of energy drinks during sports are expected to be a significant driving force for the regional non-alcoholic beverages market growth during the forecast period. Furthermore, the increasing consumption of carbonated soft drinks and juices as a popular meal accompaniment followed by a growing organized retail sector is aiding to the market growth in Asia-Pacific. Other factors leading to the growth of the market in the region are the increasing incidences of water-borne diseases leading to rising sales of bottled water and the launch of innovative flavor blends by key players.

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