Vinjournalen.se is an established Swedish wine magazine. The online magazine write about wine and cover all types of topics but with focus on food and wine. The magazine focus on the Swedish market and the audience that read the magazine is to 99% Swedish food and wine lovers in age 35+. The magazine also cover topics about wine tourism as well as topics about other beverage products that goes well with food. The magazine is updated daily and send weekly newsletters via email to its subscribers. The main editor of the magazine is Jeanette Gardner.