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Risk of Disruptive Generative AI and how to reduce itRecently, talk of generative AI is everywhere. Whether it’s marvelling over AI filters that can make you look like a Renaissance painting or scrutinising videos of celebrity deep fakes, generative AI is hard to ignore. And in today’s highly accessible media landscape, the power of generative AI is both real and concerning – especially when considering the potential of a...0 Comments 0 Shares 1K Views 0 Reviews
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Segment of One: How the AI-Driven Revolution Is Super- charging Customer EngagementA recent McKinsey & Co. report found that over 70 percent of customers today expect personalized outreach from the companies they buy from. In fact, more than three out of four points to personalization as the factor most likely to turn them into a repeat customer that’s willing to recommend the product to friends and/or peers. This sends a clear message to companies; there’s no...0 Comments 0 Shares 1K Views 0 Reviews