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AI 2025 Insights Roundup on Adoption & Marketing EfficiencyArtificial Intelligence (AI) is fundamentally reshaping the dynamics of modern business, offering unprecedented opportunities to redefine operational efficiency, customer engagement, and strategic decision-making. As 2025 approaches, both the MarTech landscape and the broader AI technology industry are evolving rapidly. Businesses are compelled to adapt to this transformative era by exploring...0 Комментарии 0 Поделились 292 Просмотры
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MarTech Interview with Adrien Menard, CEO & Co-Founder at BotifySimplification is key to the success of any organization. How SEO solutions are helping uncover those missed opportunities and turn them into profitable outcomes.A unified organic search data model is essential for increasing the crawl budget, optimizing search results, and minimizing missed opportunities.1. Can you tell us more about yourself and your career before Botify?Before founding...0 Комментарии 0 Поделились 38 Просмотры
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Martech Interview with Michael Grossi CEO OperativeMedia is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth? Trust is the most powerful currency in business and is the foundation of our culture. At Operative, we believe in a constant commitment to continuously build, nurture, and be worthy of trust. Michael, please tell us about your journey in the industry so...0 Комментарии 0 Поделились 51 Просмотры
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Privacy, Consent, and the Value Exchange–Oh My!Privacy has become synonymous with good customer experiences, which means it is integral to the marketing strategies that brands design. Great customer experiences hinge on personalization which in turn hinges on good data, so these strategies are completely intertwined. Personalization requires marketers to collect and analyze data, but data privacy is often perceived as an obstacle that...0 Комментарии 0 Поделились 34 Просмотры
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Qubika, Founding Partner Conrado Viña - AITech InterviewKindly brief us about yourself and your professional journey as the Founding Partner at Qubika. My Qubika journey began in 2005, as one of the founders of Moove It, a leading technology services provider with multiple locations in the US and South America. We experienced rapid growth, and in 2023 we made the decision to merge with December Labs, with the support of a New York based investment...0 Комментарии 0 Поделились 265 Просмотры
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The Impact of CMS on CMOs’ Content StrategiesAs technology continues to advance, consumers’ preferences and behaviors are changing at an unprecedented pace. The proliferation of digital channels, social media platforms, and mobile devices has provided consumers with greater access to information and a myriad of choices. This shift has necessitated that companies adopt a customer-centric approach and engage in personalized,...0 Комментарии 0 Поделились 194 Просмотры
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Transforming Creativity with AI: Empowering Artists and InnovatorsAI has emerged as a powerful force of transformation, revolutionizing numerous sectors, and breathing new life into traditional processes. From healthcare and finance to transportation and manufacturing, the influence of AI is undeniable. But what about the creative industry? How can this revolutionary technology, with its computational prowess and ability to mimic human intelligence,...0 Комментарии 0 Поделились 92 Просмотры
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Turn Payroll Technology Into a Revenue OpportunityOne of the earliest known examples of payroll, dating back to around 3,000 BC, is a pay stub showing workers being paid in beer rations. Less than 100 years ago, some companies paid employees in company scrip. During the company scrip days, workers would find themselves in a less-than-ideal cycle of debt due to fees and the high prices of goods, as portrayed in the song Sixteen Tons by...0 Комментарии 0 Поделились 56 Просмотры