Notes on retail marketing: there is nothing as crucial as the best placement of products that influence consumers’ decisions. This is of paramount importance since one of the best methods of product display would be through cardboard boxes. These are perfect boxes to both raise awareness of products and to coordinate, as well as to move them on the shelves for higher sales. This holds for...

In the beauty products industry, the first WIS matter. Specific cosmetic boxes have turned into an important instrument for changing buyer behaviour and thus the buying decision. From the sophisticated appearance of a skin serum box to the aesthetic of a cosmetic display packaging, this facet reminds the world about the brand and in the end makes it significant.  Professional cosmetic...