How Dunelm transformed disconnected customer data, into ‘targeted gold dust’

0
1KB

Discover how Dunelm utilized disconnected customer data to create targeted marketing campaigns that increased revenue. Read on to learn more!

Challenge:

Dunelm needed to unify their disparate ‘owned’ first-party data on a single platform and make it actionable.

Solution:

Dunelm chose the Tealium Customer Data Platform (CDP) to fix an omnichannel data disconnect and unify its customer data onto a single platform. Leveraging a CDP has given Dunelm an ‘out of the box’ and user-friendly solution that has been rolled out across the business which enabled Dunelm to deliver behaviour-led campaigns and drive purchase frequency.

Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders!

 

Results:

The ability to leverage Tealium AudienceStream has been crucial in Dunelm being able to deliver a number of behaviour-led campaigns. Dunelm is now able to match over twice as many users who abandon baskets, seeing a conversion uplift of +15%.

Another successful result seen by Dunelm is the campaign ‘Favourite Category’, which dictates content within Dunelm’s ‘Welcome Journey’ for new contacts. Being able to personalise with the use of unified first-party data has led to:

  • +7% click through uplift
  • +23% conversion rate uplift
Commandité
📢 System Update: Sharkbow Marketplace is Now Open!

We are excited to announce the **launch of the Sharkbow Marketplace!** 🎉 Now you can:

  • 🛍️ List and sell your products – Open your own store easily.
  • 📦 Manage orders effortlessly – Track sales and communicate with buyers.
  • 🚀 Reach thousands of buyers – Expand your business with ease.

Start selling today and grow your online business on Sharkbow! 🛒

Open Your Store 🚀
Rechercher
Commandité

🚀 What Can You Do on Sharkbow?

Sharkbow.com gives you endless possibilities! Explore these powerful features and start creating today:

  • 📝 Create Posts – Share your thoughts with the world.
  • 🎬 Create Reels – Short videos that capture big moments.
  • 📺 Create Watch Videos – Upload long-form content for your audience.
  • 📝 Write Blogs – Share stories, insights, and experiences.
  • 🛍️ Sell Products – Launch and manage your online store.
  • 📣 Create Pages – Build your brand, business, or project.
  • 🎉 Create Events – Plan and promote your upcoming events.
  • 👥 Create Groups – Connect and build communities.
  • Create Stories – Share 24-hour disappearing updates.

Join Sharkbow today and make the most out of these features! 🚀

Start Creating Now 🚀
Catégories
Lire la suite
Autre
Medicated Feed Additives Market Report by to New Research Report by Forecast 2030
Market Overview As per the analysis by Market Research Future (MRFR), the global medicated feed...
Par Smita Das il y a 2 ans 0 3KB
Networking
Super Seal PS (Pour Grade) Market Scenario, Product Types, Product Applications, Importance and Outlook
Polysulphide sealant, also known as polymeric sealant, is a type of versatile synthetic elastomer...
Par Pradip Thakre il y a 2 ans 0 2KB
Jeux
"Purewin Can Be Fun For Anyone "
Purewin is a site that will be of interest to you. Some of the information may have been...
Par SEO SEOLeadership il y a 3 ans 0 1KB
Autre
The benefits of creating a WordPress website
Creating a WordPress website can offer numerous benefits for businesses or individuals looking to...
Par Meg Healy il y a 2 ans 0 2KB
Autre
Custom Pizza Slice Boxes: Perfect for Your Pizzeria
Due to the active development of food delivery services, the packaging of food products directly...
Par Michael George il y a 6 mois 0 1KB