How Dunelm transformed disconnected customer data, into ‘targeted gold dust’
Discover how Dunelm utilized disconnected customer data to create targeted marketing campaigns that increased revenue. Read on to learn more!
Challenge:
Dunelm needed to unify their disparate ‘owned’ first-party data on a single platform and make it actionable.
Solution:
Dunelm chose the Tealium Customer Data Platform (CDP) to fix an omnichannel data disconnect and unify its customer data onto a single platform. Leveraging a CDP has given Dunelm an ‘out of the box’ and user-friendly solution that has been rolled out across the business which enabled Dunelm to deliver behaviour-led campaigns and drive purchase frequency.
Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders!
Results:
The ability to leverage Tealium AudienceStream has been crucial in Dunelm being able to deliver a number of behaviour-led campaigns. Dunelm is now able to match over twice as many users who abandon baskets, seeing a conversion uplift of +15%.
Another successful result seen by Dunelm is the campaign ‘Favourite Category’, which dictates content within Dunelm’s ‘Welcome Journey’ for new contacts. Being able to personalise with the use of unified first-party data has led to:
- +7% click through uplift
- +23% conversion rate uplift
We are excited to announce the **launch of the Sharkbow Marketplace!** 🎉 Now you can:
- 🛍️ List and sell your products – Open your own store easily.
- 📦 Manage orders effortlessly – Track sales and communicate with buyers.
- 🚀 Reach thousands of buyers – Expand your business with ease.
Start selling today and grow your online business on Sharkbow! 🛒
Open Your Store 🚀 ✖🚀 What Can You Do on Sharkbow?
Sharkbow.com gives you endless possibilities! Explore these powerful features and start creating today:
- 📝 Create Posts – Share your thoughts with the world.
- 🎬 Create Reels – Short videos that capture big moments.
- 📺 Create Watch Videos – Upload long-form content for your audience.
- 📝 Write Blogs – Share stories, insights, and experiences.
- 🛍️ Sell Products – Launch and manage your online store.
- 📣 Create Pages – Build your brand, business, or project.
- 🎉 Create Events – Plan and promote your upcoming events.
- 👥 Create Groups – Connect and build communities.
- ⏳ Create Stories – Share 24-hour disappearing updates.
Join Sharkbow today and make the most out of these features! 🚀
Start Creating Now 🚀
English
Arabic
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Italiano
Romaian
Portuguese (Brazil)
Greek