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How to Optimize and Scale eCommerce Business with MartechUnravel the secrets to taking your eCommerce business to the next level. Discover the best strategies for optimizing and scaling your operations in this article! From manual order processing to automated fulfillment, the journey of an eCommerce business can be a wild ride. When you first start out, you may manage everything yourself, from marketing to inventory management. But as your sales...0 التعليقات 0 المشاركات 36 مشاهدة
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How to Use Martech Tools to Optimize Video Advertising CampaigLooking to supercharge your video advertising strategy? Our article reveals how to use martech tools to drive better results and reach your objectives in 2023. Are you tired of pouring your heart and soul into a video advertising campaign, only to see lackluster results? Do you wish you had a secret weapon to help you optimize your ads and achieve your objectives? Look no further than...0 التعليقات 0 المشاركات 50 مشاهدة
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MarTech Interview with Adrien Menard, CEO & Co-Founder at BotifySimplification is key to the success of any organization. How SEO solutions are helping uncover those missed opportunities and turn them into profitable outcomes.A unified organic search data model is essential for increasing the crawl budget, optimizing search results, and minimizing missed opportunities.1. Can you tell us more about yourself and your career before Botify?Before founding...0 التعليقات 0 المشاركات 30 مشاهدة
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MarTech Interview with Brooke Cunningham, Chief Marketing Officer at inriverIn this interview, you’ll have the opportunity to gain valuable insights from Brooke about how to effectively leverage technology to drive marketing success. Are you struggling to keep up with the latest martech trends and innovations? Do you find it challenging to effectively leverage technology to drive your marketing strategy and achieve your goals?You’re not alone....0 التعليقات 0 المشاركات 32 مشاهدة
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MarTech Interview with Maria Teresa Hernandez, VP of Brand Partnerships at MirriadAs advertising evolves, companies are seeking new ways to connect with consumers in an engaging and impactful way. With so many options available, it can be difficult for brands to cut through the noise and capture the attention of their target audience. Today, we have the pleasure of speaking with Maria Teresa Hernandez, VP of Brand Partnerships at Mirriad. With over a decade of experience in...0 التعليقات 0 المشاركات 37 مشاهدة
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Martech Interview with Michael Grossi CEO OperativeMedia is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth? Trust is the most powerful currency in business and is the foundation of our culture. At Operative, we believe in a constant commitment to continuously build, nurture, and be worthy of trust. Michael, please tell us about your journey in the industry so...0 التعليقات 0 المشاركات 41 مشاهدة
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Martech Interview with Tom Cheli, CEO of FrequenceModern technology has greatly furthered the advertising industry overall. How are organizations leveraging it to improve programmatic advertising? Can you please tell us about yourself? How did you get into working in technology?I am a native Californian and one of 8 children. I have always had a passion for science and technology. I started in healthcare, and in 1999 I decided to switch to...0 التعليقات 0 المشاركات 31 مشاهدة
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Martech Interview with Warren Daniels, Chief Marketing Officer at BynderThe Digital Asset Management space has evolved into something greater than serving its key objective. How can one tap into the potential of that? The acceleration of digital commerce, rising customer expectations, and the skyrocketing demand for content (that’s shared across more channels in more variety with more end-user touchpoints) are impacting all sectors. Can you...0 التعليقات 0 المشاركات 41 مشاهدة
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3 Things You Must Know About PPC in 2023Is 2023 as scary as they say for online advertising? Find out what to expect in the new year and how to prepare your strategy for the changes to come. Budgets slashed, machines taking over, and the cookie apocalypse upon us. While it might sound like the plot of a horror movie, these are all things that have been said about the world of online advertising in 2023. While there is some...0 التعليقات 0 المشاركات 57 مشاهدة
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The Impact of Digital Transformation on the Marketing Technology LandscapeDo you ever wonder how digital transformation has impacted the marketing technology landscape? If so, read on to know how the martech space has been transformed! The rise of digital technologies and channels have significantly impacted how marketers reach and engage with their target audience and it has left us all wondering how digitization has changed the martech arena. In this article,...0 التعليقات 0 المشاركات 35 مشاهدة
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What Brands and Retailers Need to Know About Changing Consumer BehaviorWhether due to trends or economic factors, consumer shopping habits are ever-changing. What shoppers value one day can be different the next. This requires brands and retailers to be agile to keep up with what consumers want and provide exceptional experiences for them. The online shopping landscape, where consumers have more options than ever at their fingertips, has made this especially...0 التعليقات 0 المشاركات 46 مشاهدة
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